Southern California Toyota Signs On as Exclusive Automotive Partner for Immortals

Immortals’ League of Legends team announced Southern California Toyota Dealers Association as its exclusive automotive partner for LCS. They join K-Swiss, GameStop Ironclad and St. Judes Childrens’ Hospital as partners for the organization. This is one of Immortals’ first big announcement since re-joining the league in 2020, following their acquisition of OpTic Gaming.

As is usual with esports sponsorships, Immortals will feature the Toyota logo on its jerseys, as well as hosting on-site Toyota-branded experiences at LCS matches. They will also produce a docu-series behind the scenes of the Immortals team to publish on their YouTube channel.

“We are excited to announce this partnership with the Southern California Toyota Dealers Association,” said Ari Segal, CEO of IGC. “Toyota is a premier brand, and we look forward to working with the Southern California Toyota Dealers Association to further extend the reach and relevance of that premier brand with our audience directly in our home of Southern California. Through this agreement, we will create highly compelling experiences both online and in-person where Immortals fans can interact with many of Toyota’s highest quality cars.” The Southern California Toyota Dealers is comprised of 59 dealerships. For more information about their lineup of cars, trucks and SUV’s visit buyatoyota.com/socal.

Toyota joins Honda as the only other automotive sponsor in the LCS. In their deal with Team Liquid, Honda detailed two Civics with the organizations’ branding, which they ride to matches. The vehicles are also featured in every episode of SQUAD. Maybe Immortals will set up something similar.

CREDITS

Stats from Images from Immortals’ Twitter

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