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Greg Kim is the new Head of CLG.
Greg Kim is the new Head of CLG.
League of Legends

MSG Sports: Greg Kim Becomes New Head of CLG

Thomas BakerBy 2 Mins Read

Earlier today, MSG Sports got themselves a new Head of CLG–Greg Kim. Since 2019, Greg Kim served as the Director of Esports for Evil Geniuses. During his time there, Mr. Kim was instrumental in building their LCS franchise to what it is today. Before EG, Mr. Kim worked as LCS Insights Lead at Riot Games, leading through a data-minded approach to managing League of Legends esports.

In joining CLG, Greg Kim will oversee all business operations. This includes maximizing business performance, launching growth initiatives, driving marketing partnerships, enhancing engagement, and providing all-around leadership. Mr. Kim will work closely with Dan Fleeter, Vice President of Business Operations with MSG Sports, and CLG Founder HotshotGG.

”As a New Yorker and a lifelong fan in both sports and gaming spaces, I couldn’t be more thrilled to join an esports organization as storied as CLG and to be affiliated with Madison Square Garden Sports, my hometown franchise,” said Mr. Kim.  “I’m excited to lead CLG into the future, and I look forward both to advancing the business and collaborating with our passionate fanbase to build further upon the organization’s legacy.”

https://platform.twitter.com/widgets.jsGreg Kim’s role seems to be fairly business-focused, rather than competition-focused. CLG will look for him to bring the organization up the totem pole, in terms of partnerships and popularity. Most LCS fans would agree that CLG needs a more clear identity for where they fit within the league as a brand. As an organization that took a hit during the worst of the COVID-19 pandemic, MSG Sports is most likely bringing on Mr. Kim in order to help bounce back better.

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