Segue, I Choose You
Last time we established the impressive growth of eSports along with the power of the Pokémon brand. This time we will cover what competitive Pokémon entails and how that translates into a successful eSports brand. Or does it?
Pikachu, Team Rocket, and Ash’s inability to win anything of significance are common Pokémon themes. These themes however, have little in common with the world of Competitive Pokémon Battling. Trainers in the real world spend hours developing tricks and strategies using the hundreds of available Pokémon. Forming teams of six to compete in varying levels of Tournaments. From local Premier Challenges, to massive International Championships, Trainers battle each other for a chance to compete at the annual World Championship.
A Wild Pokémon Appears
Before a Trainer can even think about battling, they must decide which six Pokémon will be on their team. Teambuilding involves deciding stat spreads, natures, and abilities for each Pokémon along with the four attacks to be used in battle. This process is crucial to success as a Trainer. Once a match begins, the choices made during Teambuilding will effect the Trainers options in battle and can have a major impact on matchups.
While a critical part of competitive play, Teambuilding can also be long and tedious, involving countless in-game hours breeding Pokémon and practicing with different strategies. The tedious time investment Teambuilding requires is often cited as a major reason aspiring Trainers abandon Competitive Pokémon. Worst yet, Teambuilding provides no actual benefit to spectators since it all happens behind the scenes. In the end, many Trainers come away feeling the many hours spent breeding and leveling Pokémon is a needless time sink that prevents access to high level competitive play.
In all fairness, TPCI has slowly worked to make it easier to train competitive teams; slowly is the key word. Streamlining Teambuilding, or creating an independent system for tournament play is truly needed to help grow the competitive scene.
Double, What’s Doubles!?
While playing the games or watching the anime, you might think Pokémon battles were one on one matches. You would be wrong. All officially sanctioned Pokémon matches are in the Doubles format. A Trainer brings a team of six Pokémon and picks four at the start of each match. Each Trainer then sends two Pokémon at a time on to the field. For many fans this is a major shock compared to what they know and love from the series.
While this disconnect from the traditional series can be startling, it is not without it’s benefits. Double Battles provide a fast-paced style of gameplay compared to Singles matches. Many new strategies also become viable when there are two Pokémon on the field together. These factors help keep matches fresh and moving swiftly. Working to build awareness of just what Doubles is could help build fan acceptance through further ingraining them into the soul of the brand.
Another interesting change that could take place in competitive Doubles is the introduction of two Trainer teams. As it stands now, one Trainer controls both Pokémon on their side of the field. If, however, TPCI incorporated teams of two Trainers, each controlling their own Pokémon, we could see some new and interesting dynamics appear.
See You at VGC
TPCI sanctioned Pokémon tournaments are referred to collectively as VGC. Given Pokémon’s place as a global brand, it is a surprise how few people are actually aware VGC exists. During the VGC season, Trainers collect points at Premier Challenges, Midseason Showdowns, Regional Championships, and International Championships. Collect 400 of these points by the end of the season and you will be invited to compete at the World Championship. The tournament structure is rather straightforward, but not without its flaws.
Tournaments can be plagued with poor organization and rule enforcement. Matches involve two Trainers sitting on either side of a table in front of their respective 3DS’s with a judge off to one side. Gameplay is then streamed from one of the Trainers so that spectators can join in on the action. As you can imagine, many of these things do not make for exciting television. Revamping how Pokémon tournaments work and what they have to offer is an absolute must. Especially considering the most successful sport in the world, the NFL, makes the majority of its revenue through TV and TV related contracts.
Worst yet is what is at stake for each Trainer. The prize money awarded at the end of each tournament is a sad fraction of what it should be. In an effort to grow the competitive side of the Pokémon franchise, wealth needs to be shared with Professional Trainers. If TPCI showed the willingness to invest into its own competitive scene, sponsors would react in kind. Regardless, $5,000 and $10,000 first place prizes for major international tournaments is really a shame. You can do better TPCI.
What You See is What You Get
Viewership, it all boils down to viewership. Sports and eSports live and die by the viewership numbers they bring in. This is a place where Pokémon has a built in advantage. Its exposure around the world and ability to resonate with all age ranges is a huge boon as an aspiring eSport. Combine that with Pokémon’s ability to merchandise means some serious revenue potential.
While Pokémon is not lacking fans, viewership is one of the weaker aspects of the competitive Pokémon scene. There is only one thing responsible for the lack of competitive viewership, get ready for it. Competitive Pokémon is boring to watch. That’s right, I love you TPCI but this is the major hurdle that stands between the niche that competitive Pokémon maintains, and the runaway success it could be. That is not to say boring matches can’t be fixed.
Changes to the way matches work, such as two Trainer teams and shorter turn timers, could serve to alter match dynamics. Ultimately though, new approaches to broadcasting the matches are needed most. Being a Turn-based Strategy Game at its core, creative methods for animating action between turns and capturing that with exciting camera angles and transitions would serve to keep momentum building throughout matches. Add on exciting commentary to complete the package.
Ultimately TPCI should work to make watching a Pokémon match more like sitting in an arena and watching powerful monsters battle, and less like watching two Trainers take turns picking what to do from one trainers perspective. If a dynamic, and exciting broadcast of exciting Pokémon matches can be achieved, fans will watch. The rest will be history.
Wrap It Up Will You
A massive fanbase and established competitive scene puts Pokémon in a great position as a potential eSport. The ability to attract young new fans, as well as merchandise, invites lucrative sponsorship potential. With these things in mind, TPCI must make some changes.
Making these changes could lead to a formula of success only seen in the traditional sports world though. Capitalize on this, TPCI, and you could redefine sports for generations.
Until next time Trainers.
Missed the first issue? Check it out! Pokesports: Power of a Brand and One Fans Plea
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