Pikachu and The Patriots Everybody has heard of Pokémon. This single fact cannot be understated. Creating a cultural brand is something that requires time, hard work, and a lot of luck. Once a brand becomes a part of a culture though, its impact can be hard to measure. Think Coca-Cola, Google, and the major sports…
Segue, I Choose You Last time we established the impressive growth of eSports along with the power of the Pokémon brand. This time we will cover what competitive Pokémon entails and how that translates into a successful eSports brand. Or does it? Pikachu, Team Rocket, and Ash’s inability to win anything of significance are common Pokémon…
