Ally Financial Inc. and The Las Vegas Aces announced a multi-year, multi-million dollar deal on Tuesday. Ally is a leading brand in women’s sports and is the first-ever retail banking partner of the Aces.
“We are thrilled to partner with Ally Financial—a like-minded brand that aligns so significantly with the Las Vegas Aces’ culture and values,” Aces president Nikki Fargas said. “Their dedication to making strategic decisions and efforts to support the continued growth of women’s sports is unmatched in the industry, and we can’t wait to see where this partnership ultimately leads for not just our franchise, but the Las Vegas community.”
Ally is committed to the Las Vegas community and will work with the Aces on different community outreach initiates. They will also host sweepstakes and theme-nights at Aces’ games.
“We’ve been interested in entering the WNBA for years because it’s one of the most popular women’s sports leagues in the country, and it’s imperative to Ally reaching our 50/50 goal,” said Andrea Brimmer, chief marketing and PR officer at Ally. She is referring to Ally’s goal to reach equal spending in paid media across men’s and women’s sports. “We aren’t going to sponsor just any team. The Aces are the best team in the league, drawing national attention and major respect from basketball fans worldwide, and together we have many shared values. They’re the perfect addition to our growing sports portfolio.”
A new national media deal that encompasses WNBA games was included in the terms of the agreement. Ally is the official jersey patch sponsor of the Aces and will be on the front shoulder of all Aces jerseys.
Alysha Clark and Sydney Colson will join Team Ally. They join Nneka Ogwumike, Seattle Storm forward, and other professional female athletes in the program. These women aim to increase demand for women’s sports, increase year-round fan engagement and create social currency. These programs will take place in Las Vegas, San Antonio and Utah.
Ally Financial Inc. is a financial services company with the nation’s largest all-digital bank. They are an industry-leading auto financing business. Their mission is to “Do It Right” and be a relentless ally for customers and consumers.
Ally Bank has grown in brand value 30% in one year.
The Aces are used to setting the standard for the WNBA.
The Aces relocated and rebranded before the 2018 season with prior stints as the Utah Stars and the San Antonio Stars. The team is owned by Mark Davis, who also owns the NFL’s Las Vegas Raiders, and Tom Brady. The Aces set the bar with a first-of-its-kind practice facility. The 50,000 square foot headquarter is the first complex built solely for use by a WNBA team. They also won back-to-back championships in 2022 and 2023 in the first two seasons under coach Becky Hammon. The team also led the WNBA in average attendance last year.
This deal continues to prove why the Aces are one of the best organizations in the WNBA. Its continued efforts to elevate women’s sports and the community are exemplified with the brands they partner with.
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