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100 Thieves Partners with Rockstar Energy

Nadeshot Rockstar

In a recent announcement that was partially seen during this year’s Super Bowl, Nadeshot and 100 Thieves are partnering with Rockstar Energy drinks. This comes as the Rockstar Energy company continues to double-down in gaming and esports. This partnership will be for 2021.

Nadeshot Rockstar
Nadeshot Rockstar

The 100 Thieves brand is one of the biggest in the world of gaming and esports. Nadeshot has taken 100 Thieves beyond what many teams are currently doing by pushing the boundaries on what they are involved with. It was no surprise that Rockstar was happy to be working with them.

“We’re excited for the partnership with the renowned lifestyle and gaming outfit 100thieves; it’s the perfect fit for rockstar energy drink’s new brand direction” – Fabiola Torres, CMO & Senior VP of the PepsiCo Energy Category

As they like to do, 100 Thieves will be making content with Rockstar Energy.

“We have a lot of fun, original content coming down the pipeline that I think will both excite and inspire our fans.” – Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves

As 100 Thieves continues to bring in more brand partnerships, many other esports organizations lag behind. The 100 Thieves brand is trying to spread beyond being just another gaming org. They are consistently talking about being a “premier lifestyle brand and gaming organization”. This is something they have lived up to as they bring in some of the biggest content creators in the world along with many great partnerships.

They are able to do all of this while still fielding top-tier teams in League of Legends, Call of Duty and VALORANT. Their League of Legends team currently sits amongst the top three teams in the league while the LA Thieves are off to a hot start as well sitting in first place in the CDL. There is no doubt that 100 Thieves are primed to continue to grow.


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