La Liga has been fined €250,000 as of June 12 after their recent match-fixing scandal.
Spanish Data Protection Agency (AEPD) stated that La Liga committed a “very serious infraction” regarding their app.
The app accesses the microphone and uses geolocation in order to detect illegal showings of their games while in use. La Liga states that at no time have they “recorded, stored or listened to any conversations” of their users.
They said that their actions “has always been in accordance with the law.” They have adhered within the strict “data protection regulation.”
La Liga uses the technology because it attempts to combat the estimated €400 million yearly loss that comes from pirated games.
The user must activate the function, according to La Liga. They “must expressly, proactively and, on two occasions, give their consent.” La Liga states that it can’t be accused of a lack of transparency or information in regards to this function.
Their written plea states that their technology only keeps 0.75 percent of the information created from the acoustic fingerprint. Therefore, it is technically impossible “to interpret conversations or human voices.”
La Liga “profoundly disagrees” with the plea that AEPD has made against them because they believe that the AEPD “has not made the necessary effort to understand how technology works.”
They will be taking this function off of their app by June 30 as they appeal their fine.
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