The Washington Redskins have officially removed the “Redskins” name and logo after a review that started on July 3.
After pressure from sponsors and shareholders, including FedEx, whose name is on Washington’s home field, the team decided to distance itself from its racist branding. The team has not trademarked a new name, and their official statement says its new branding is forthcoming.
The team posted a statement on Twitter regarding their decision on Monday morning.
— Washington Redskins (@Redskins) July 13, 2020
Dan Snyder was famously against changing the name since he has been the owner of the Washington football team. He has faced pressure to change many times over the past few years. Given the civil unrest regarding racism and the state of the country as a whole, brands associated with the team finally started to become a part of the discourse.
Many (non-official) polls have been made public online in an effort to gauge what NFL fans think the new name should be. Popular choices include Generals, Admirals, Warriors and Redtails. It is up for debate whether or not Washington should chose military-themed branding, given the aforementioned civil unrest.
Reports have come out stating that trademark issues may be holding up the coining of the new name. Regardless, Snyder, head coach Ron Rivera and the Washington front office has stated the new branding will be made public soon.
Featured Image courtesy of Brett Davis/USA TODAY Sports
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