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Trevor Lawrence signs endorsement deal with Gatorade

On Friday, the presumptive first-overall pick Trevor Lawrence announced he will be signing an endorsement deal with Gatorade. According to the company, it’s the first quarterback with a national deal since Cam Newton in 2012. 

“Signing with Gatorade was an easy choice,” said Lawrence in a statement. “I have deep ties to the brand, and I’ve used most of the products throughout my entire athletic journey. It’s important to me to surround myself with the best, and I believe that Gatorade is just that when it comes to sports science, hydration and elevating my performance.”

Besides Lawrence, Gatorade has signed many other younger athletes, including Zion Williamson, Fernando Tatis Jr., Jayson Tatum and Mallory Pugh. 

“We want to work with athletes who are leaders among their peers, committed to performance and authentic users of our products. Trevor is all of those things, and with his help we hope to inspire and fuel the next generation of athletes,” said Jeff Kearney, head of sports marketing with Gatorade Global.

The junior out of Clemson is seen to be the next big NFL star. During his three year career at Clemson, Lawrence led the Tigers to a national championship and was a Heisman runner-up. The Jacksonville Jaguars are expected to make him the No. 1 pick in the 2021 NFL Draft, which begins on April 29 and will extend through May 1st.

The Jaguars have not yet made their pick official. However, General Manager Trent Baalke stated the team likes what Lawrence brings to the table.

“[With] all the research we’ve done, you’re always looking for the stars to align when you’re looking at prospects, whether that be from a physical, mental, character aspect, whatever the case may be,” said Baalke. “With his situation, like many others in this draft, the stars all align and that’s what you’re looking for.”

Also last week, Sportico reported Lawrence is expected to sign an apparel deal with Adidas. If the deal goes through, he’ll be joining stars Patrick Mahomes and Aaron Rodgers, who also work with the company.

 

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