Cheez-It moves sponsorship to new Bowl game

Cheez-It is changing the Bowl game it will sponsor. Since 2018, they sponsored the old Cactus Bowl that takes place in Arizona at Chase Field, between Big 12 and Pac-12 teams. This game will return its name to the “Cactus Bowl” unless it finds a new sponsor.

The Orlando Sentinel’s Matt Murschel reported the news via Twitter on Wednesday.

Now, Cheez-It will sponsor the old Camping World Bowl that takes place at Camping World Stadium in Orlando, Florida. This bowl game features an ACC team (or Notre Dame) and a Big-12 team. Nothing will change as far as the actual Bowl game set up is concerned, besides the branding of the game.

The two Cheez-It Bowls that have taken place were objectively competitive, fun games. The first featured a TCU overtime win over California (10-7). The second featured a game-winning drive by (No. 24) Air Force that ate up almost 12:30, sending Washington State home the loser (31-21).

The new Cheez-It Bowl will take place in late December.

Featured Image courtesy of The Orlando Sentinel

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