LoL Esports announced a new partnership with Spotify, leading into the 2020 League of Legends World Championship this September. Moving forward, Spotify will serve as the official audio and music streaming partner for LoL Esports global events. These include the World Championship, Mid-Season Invitational, and All-Star Event. Spotify and Riot Games will produce a behind-the-scenes look at the making of the Worlds Anthem. They also plan to develop various podcast series, create curated playlists, and launch a new LoL Esports Hub on Spotify.
The Official LoL Esports Music hub contains music, podcasts, and playlists inspired by the gaming and esports community. For example, the hub includes popular playlists “This is League of Legends” and “Official League of Legends,” as well as a new “Road to Worlds” playlist. “Road to Worlds” features songs selected by top teams from the LPL, LCK, LEC, and LCS.
LoL Esports is collaborating with Spotify on several original podcast series. Untold Stories: Top Moments from Worlds highlights one unique story from each World Championship over 10 episodes. Worlds Anthem Takeover will provide a behind-the-scenes look at creating the popular Worlds Anthem. Spotify will also serve as the presenting partner of Game 5 during Mid-Season Invitationals and the World Championships.
“Our partnership with Riot Games will create a first-of-its-kind audio universe for the millions of Spotify and League of Legends fans across the globe. As the exclusive — and first-ever — global audio service partner for League of Legends Esports, we plan to create the best possible audio streaming experience for our users, making discovering both music and podcasts easier than ever before,” said June Sauvaget, Global Head of Consumer and Product Marketing, Spotify.
“Music and story-telling have become an intrinsic part of our sport and game, so we are excited to partner with Spotify to provide our fans with another platform where they can enjoy a new manifestation of League of Legends esports,” said Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “Powered by our shared commitment to innovation, this partnership with Spotify further unlocks our ability to merge sports, technology, and music to create unforgettable entertainment experiences and content.”
YOUTUBE PREMIERE 8.27.2020 12 PM PT #KDA #CALLINGALLBLADES #KDAISBACK #COMEBACK #THEBADDEST pic.twitter.com/0bgJfKqyvS
— K/DA (@KDA_MUSIC) August 20, 2020
Recently, Riot teased a new release from K/DA, the virtual music group that created the 2018 Worlds song. Ahri, Evelynn, Kai’Sa and Akali are coming together again for a new song on August 28. Riot Games also partnered with Universal Music Group for six songs to promote Worlds. All of these developments show Riot’s commitment to music and audio at the 2020 World Championship.
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