Coca-Cola and League of Legends are known for many different partnerships. Including some with each other but that is mainly for the Esports side of things. Now, a new collaboration is starting for both. Coca-Cola has revealed a brand new Coke Flavor called Ultimate which is inspired by League of Legends. Here is the latest on the reveal.
The new flavor was officially announced on Twitter and through a press release given out to media companies.
The release reads as follows:
“Today, Coca-Cola® Creations is officially launching Coca-Cola® Ultimate, the most exhilarating flavor experience of any Coca-Cola® Creation yet. Coca-Cola® and Riot Games, the developer and publisher of League of Legends, have teamed up to co-create Coca-Cola® Ultimate, the first-ever Coca-Cola® flavor collab with a gaming company.
Inspired by many facets of the League of Legends world, Coca-Cola® Ultimate brings to life the first-ever taste of experience points (+XP) and will be available in both a zero- and full-sugar version. Coca-Cola® Ultimate hits store shelves in the U.S. and Canada on June 12.
Accompanying the new limited-edition flavor, immersive in-game experiences and innovative digital technology will help players of all levels celebrate every player’s journey and the games they love like never before. It’ll give a community of players access to incredible new experiences and bring iconic elements of League of Legends into the real world.”
This is certainly going to be something that will have League of Legends fans excited. The question will be whether it will also attract new fans, something that Riot Games and League of Legends are clearly trying to do with this collaboration.
The flavor is not yet known as the description is truthfully a bit vague. But come June 12, it will be on shelves around the world for everyone to try and decide if it is something they will be hoping stays on those same shelves.
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