After days of teasing a major announcement, Evil Geniuses has revealed the final form or their logo along with brand new jerseys. The new logo is made to embody the original logo along with the start of something new. The original change was made once Evil Geniuses got accepted back into the LCS and decided it was time for a rebrand. They have apparently been listening to feedback as many EG fans were unhappy with the loss of the original logo.
“Fueled by the passion of our unshakable community, we’ve finally given a face to our vision that’s not only representative and respectful of our past, but also dictates EG’s place in the future of esports.”- Nicole LaPointe Jameson
Now that EG has finalized their rebrand, they also have brand new jerseys.
These jerseys not only bring the old and new logo in play but also the tagline of “LiveEvil” throughout the jersey. This is sure to make new and old fans alike very happy. The same can be said about the logo. They intentionally wanted to bring everything from the past to the present and align both the old and new.
As they have stated, this is a much more clean and updated look that still respects the past. It will be interesting to see how fans react and it is unlikely that many were expecting a new logo or new jerseys after the team rebranded back in December.
The last part of this announcement is that the organization have partnered with LA for their new UltraGear gaming monitors. This partnership can already be seen on the back of the jerseys along with their other partners and sponsorships.
“From Our Haus to Yours”