Matthew “Nadeshot” Haag, Scooter Braun and Drake, among others, revealed their new facility that houses all components of the company.
100 Thieves’ New Facility
100 Thieves announced their new headquarters this Wednesday, which combines their esports teams, management, content creators and apparel along with other various departments. Officially named the 100 Thieves Cash App Compound, the all-encompassing building registers at a whopping 15,000 square feet.
The biggest of its kind in the United States of America. While most team facilities are strictly for team practicing and housing, 100 Thieves is showing they’re ready to go all in on the future of not only their esports teams, but all facets of the company.
Previous Team Houses
Before the compound existed, 100 Thieves was just like any other team. Whether it was their Fortnite team, LCS team or content creators, each of them had their own residence. With this new “compound”, 100 Thieves hopes to ignite a connection that didn’t exist between the groups.
President of 100 Thieves John Robinson stated that “Before, we didn’t have a ton of interaction between our esports teams and our apparel group and our content team. And now it’s kind of amazing. We’ll see some of our apparel designers playing basketball with our esports players out back. That’s exactly what we built this for.”
Not every person in the 100 Thieves org will be at the facility, but it is designed to accommodate every branch within the company. There are different rooms for all of the different teams to practice, and streaming areas for those visiting from out of town. Offices for management are included, as well as a store out front.
While the store isn’t going to be open as a normal retailer would, it does provide another way of obtaining merchandise that 100 Thieves fans have asked for time and time again. Latest news states that the first store sales will be taking place alongside their next apparel drop, some time in February.
There were a multitude of reasons Nadeshot and Co. created a new building. One was to help prevent their star athletes from growing sick of a bad environment. When you stay within a certain area for days at a time, it can feel draining.
“We wanted to give them actual work / life separation,” Robinson shared. “When they show up at 10:00 am, they’re here to get shit done. So far the reaction has been very positive from our players and coaches. They feel like they’re able to focus more, and give it their best effort here, because they know they’re only here for a certain period of time. This is their work period. It’s helping the esports industry overall mature by treating these guys like adults.”
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