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William Hill Review & Expert Rating for April 2024

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Last Updated on 28/03/2024
Fact checked by: Heather Williams

Expect a high William Hill rating for the site following this review, thanks to the many features and highlights rolled into it. Sports and casino coverage - eSports too - is covered below.

They may have a big name, but it’s necessary to back that up with features players will love, and they manage to do that at every turn. Promotions, coverage, great odds… it’s all there, with the facts of the site laid out below.

William Hill Pro Cons
William Hill: Pros & Cons
  • Live sporting events
  • Competitive odds
  • Giant casino
  • Bingo and poker
  • No sports VIP programme

A William Hill review of the bonus offer has a bonus review to read in depth, but there’s £30 in free bets available to sports fans who bet £10 on their events. Alternatively, players preferring the casino can head there to pick up 200 free spins if they bet £10 on one or more of the participating slot games.

The bonus review contains details of any relevant William Hill bonus code options too. Better still, players might also like to claim an exclusive 10% rakeback offer for signing up with the code TGHSTAKE at

What’s the usability factor like?

It doesn’t matter how many features a sportsbook or casino has - what matters most is how easy those features are to access and use. William Hill delivers on this count, and since everything else on offer there hangs on this aspect, it’s reassuring to get this answer.

The main menu uses small print, yet not so small it’s invisible. The side menu differs according to which part of the site the individual is using at the time. That’s where the sports or casino games appear, with further dropdown sections for each in some cases.

There are splashes of yellow and blue here and there as well, mostly in the sports area, highlighting important aspects of the site. The promotions area appears in a different place for each, although it is always easy to spot it to see which deals are available.

William Hill app possibilities for betting on the move

The landing page for their site shows a smartphone partway down the screen, along with a promise of the world of betting close by. The image includes links to the App Store for iOS users and Google Play for fans of Android devices.

The iOS app is compatible for the iPad along with the iPhone, and has scored 4.7 points from a maximum of 5 from over 128,000 reviews. Meanwhile, things are just as positive over at the Google Play store, with a 4.2 score among users from over a million downloads.

Players can expect regular updates no matter where they download their app from. Meanwhile, their website also seems to perform well on mobile screens, changing shape to reflect the device in use.

Payments form another element of the William Hill rating

The help area has sections for deposits and withdrawals, enabling even non-members of the site to assess their options prior to signup. Debit cards, prepaid options, and a series of e-wallets are provided. Members can also choose a fast bank transfer to deposit on the site.

They also provide a range of withdrawal methods, with alternatives in case of a method being unavailable. Mastercard debit doesn’t always allow this, for instance, so they may offer a bank withdrawal in this case.

The time to complete a withdrawal varies depending on the method chosen, with some completing in 30 minutes and others taking a few hours at most.

Customer services are an eye opener

The help area is reachable via the lower menu, and once there, the player can find help topics, FAQs, and a search bar. The latter works best when used with one or two keywords. The bottom of that page invites players to contact them if they’re still stuck.

This leads to another page where a live chat can begin… with a robot. It’s helpful enough though, our team discovered with a few questions to test it with. The help area is huge enough to cover most eventualities, and the chatbot seemed to suggest there were live people ready to help if the bot couldn’t do so.

Is William Hill a safe site players can trust?

Their website is part of WHG (International) Limited, licensed and regulated to operate in the United Kingdom as per the terms laid out by the Gambling Commission.

They’re also registered in Gibraltar, with worldwide coverage provided by William Hill Global PLC. They provide extensive responsible gaming information and require Source of Funds details before players can wager on their website.

Are there any loyalty rewards up for grabs?

The reviewers at searched through the site and found nothing to suggest there was such a programme. However, some experimentation with the live chat (via a bot) revealed that comp points were available in the casino, and for poker games and bingo.

One comp point is provided per £1 wagered, regardless of the outcome. There didn’t seem to be anything available on the sporting side of things. That said, it’s good to see William Hill has a legit comp point facility for those in the casino, as all the best betting sites do.

William Hill Sports Betting

Beating a path to the betting markets for a top William Hill rating

This provider does lots of things well, and among them is the A-to-Z sports list. Football and tennis join some less obvious sports, such as netball and lacrosse, so William Hill betting is certainly all-encompassing. Bettors can even head to the pool for some water polo in between tennis matches or the Premier League in football.

Is it possible to change the odds format?

Yes, and it’s simple to do, too. Underneath the main menu, there’s a smaller series of options, with odds format to the right of the page. UK visitors see fractional odds as the default, but it’s easy to move between decimal and American odds as well. Regardless of format, there are strong odds throughout the site, just as players should expect from a big brand.

Going live for this William Hill review

A series of live events appears on the sportsbook homepage, so there’s no issue finding them. Further access is provided in the popular menu section. The in-play menu marks each sport with a number to highlight how many matches are happening.

Exploring the limits on betting with this provider

The help area provides many search results for the term ‘limits’ - including minimum and maximum stakes on sports betting. Accumulator bets start at a penny, whereas other bets start at 3p. The maximum stake depends on the individual bet. The site also has maximum limits on winnings as per the link provided on their site, with differences even between bet types on the same sport.

William Hill has a sporting edge

The name has become known worldwide, and visiting the site proves why that’s the case. Logical and easy to use, it’s a place that caters towards all sports fans, regardless of their betting preferences.

William Hill Casino

Expect some big names in the software stakes

Blueprint and iSoftBet are just two of the treats on offer in the William Hill casino. Pragmatic Play is there too, guaranteeing access to their Big Bass Bonanza series of games among others. There’s enough of a range to offer hundreds of games for players to enjoy.

Is there an end to the games on offer?

There is, although it may not feel like it. Slots drop into place in their hundreds, but there’s a mix of Slingo, bingo, table games, and poker titles to try as well. The slots category also hides some scratch cards to try, while there are six categories under the jackpot games heading.

The William Hill review goes live with some casino games

Discover the top games in the first category, followed by some roulette and blackjack. There are lots of options in each category, including 20 versions of roulette - some themed, some offering other features such as Double Ball play.

Consider the limits for each game

Casino games have their own limits, with minimums and maximums in place each time. Fortunately, players can access the games and their controls to determine what’s in store in each one. It makes it easier to choose the best option for the available budget.

The casino earns a high William Hill rating from the team

The more games there are, the better the offer - but this provider adds other elements to the mix as well. These include less common games such as Slingo and internationally focused live games. Add their usual professional touch and the site proves itself as a winner.

William Hill Esports

Games to look forward to in the eSports arena

No William Hill review would be complete if it lacked a section covering eSports - and there’s lots to appreciate there. CS:GO and Dota2 join the likes of Call of Duty to provide ample entertainment and betting opportunities.

How does the provider approach some tournament action?

Upon arrival in the eSports area - reached from inside the sports betting section - the player can scroll through the list to find the latest tournament matchups. There are home and away options alongside outright winner bets too, so there’s plenty of ground to cover.

Good odds for all eSports markets

Players expect competitive odds with this operator, so it’s no surprise to see those odds spread into the eSports area as well. Fractional odds appear as the default, although it’s easy to swap those at the top of the site. They also provide over/under odds that relate to eSports, such as on the amount of maps completed.

Sample some live eSports too

Here’s another positive William Hill rating for another feature of the site. The eSports area puts the live events first - complete with a yellow LIVE logo, so it’s easy to head through to find out more. This provides all available bets for the live market, including handicaps, correct score, and map completion.

William Hill has it covered when it comes to eSports

Few providers do it better than this one. They’ve covered all the major eSports, including Starcraft II and Overwatch among many more. With odds that deliver potential, it’s easy to see why players love what’s on offer.

William Hill review FAQ

⏩ What is the maximum payout on William Hill?

Receiving payouts from an online sportsbook is usually subject to various rules. If you intend to use William Hill, find out everything you can regarding banking and payouts before you begin. This forms part of the operator review on the site at

🧡 Does William Hill let you cash out?

Learning how to deposit and cash out is good to do before you sign up to use the William Hill website. Their site offers plenty of information, although the review at also provides a good starting point. It is essential to know how much to cash out and how to do it.

🥇 Does William Hill offer any sports bonuses?

Plenty of sports fans look for bonuses at online sportsbooks, as they provide something extra on top of a deposit or qualifying bet. They’re keen to provide players with lots of good features, so that could involve some bonus opportunities to look out for.

This William Hill review should whet the appetite

It’s an understatement to suggest their site is massive. They cater to all betting fans, regardless of whether they want virtual sports or the real thing, or anything provided in a sizable casino.

Take note of their promotions, available to all players old and new alike, and take advantage of all the help on offer. Remember too that if their casino appeals, there’s another exclusive offer available elsewhere too - the welcome offer of 10% rakeback is available now with the code TGHSTAKE.

User Reviews for William Hill

3.2/5 – 5 User Reviews
  1. Good value

    Good value in the welcome bonus at the moment. Bet £10, get £30 in free bets. Simple.

  2. Value

    Great site, with a rerally valuable welcome bonus. Bet £10 and get £30 in freeeeeee bets. Cant complain!

  3. Well thought out

    Enjoying my time using William Hill.

    Well thought out welcome offers!

  4. Markets

    Good range of markets, with decent odds to boot.

  5. Why so long?

    I use William Hill often, and enjoy the site odds they give.

    Not so keen on how long it can sometimes take for funds to reach my bank account.

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