The UK is one of the biggest iGaming markets in Europe, which means that many of the best betting sites in the UK also rank as some of the best and biggest operators globally.
Brits have been able to enjoy relatively restriction-free access to online sports betting since 2005, and literally hundreds of online betting sites in the UK have emerged since then to take advantage of this. At the time of writing, online sportsbooks are super-competitive, which means it’s wise to shop around for the biggest bonuses, best market coverage and customer support.
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Five things all legal betting sites in the UK should have
At their most basic level, betting sites that offer sports odds to customers in the UK should have each of the following things. If you don’t see evidence of these key points, you should walk away, as each of these is absolutely essential for UK bettors:
A UKGC license and top-notch security
The UK Gambling Commission or “UKGC” is the primary regulator for gambling activities in the United Kingdom, including online sports betting. UK betting sites are also required to be Gamstop members. Every single one of the online betting sites in the UK that we point you in the direction of via our comparisons will hold a UKGC license, but ideally online sportsbooks ought to offer you additional security measures on top of this, too.
We’d recommend reading through your preferred iGaming provider’s privacy policy in search of evidence that Secure Socket Layer (SSL) encryption and Two-Factor Authentication (2FA) are active on their sites, as these security measures will better protect you, your account, and your ability to log in should your betting profile ever become compromised in any way.
Access to soccer, rugby, cricket, horse racing and popular UK sports
Britons are best-known for enjoying certain kinds of sports, so it should go without question that the
best betting sites
in the UK ought to offer access to these particular markets.
Any operator that’s missing UK Premier League soccer odds, access to cricket betting or Wimbledon tennis tournaments is probably going to be a no-go for most UK sports fans. In contrast, operators offering above-average odds across any of these markets are for sure worthy of your utmost attention.
Responsible gambling and self-exclusion tools
Relatively recent changes introduced by the UKGC in September 2022 require licensed operators to offer their customers access to responsible gambling tools, and to monitor the online betting activities of their users more closely.
Certain risk indicators are now used extensively. Only gamers generally deemed to be the most at-risk are really affected by these changes, but it’s still good to know that UK betting sites are looking out for their customers, and that easy-to-use tools such as self-exclusion and self-limitation are going to be available should you ever need them.
24/7 customer support for UK customers
All the best sportsbooks in the UK ought to be there to lend a helping hand if ever you encounter technical difficulties or one-off troubles trying to use some of their more complicated betting tools. Many of the sites we’ve ranked offer 24/7 access to live chat apps that are staffed by actual human beings, while some also offer UK-specific hotlines for those of you who favor verbal communication.
You can usually get in touch with a support operative by clicking a quick “live chat” link mid-bet, or by heading over to your operator’s customer support page. If you think you’ll be using these services regularly, try to prioritize any betting sites that offer a UK hotline that’s available during your usual online betting hours.
Proper support for popular UK payment methods
Popular e-wallets like PayPal are hugely popular in the UK, and many younger bettors are beginning to favor services like Apple Pay, too – which means you ideally want to find legal betting sites in the UK that will accept these.
Our comparison reviews the key payment methods accepted by the top-rated bookmakers you can register with in the United Kingdom right now, but you’ll probably notice immediately that there’s quite a lot of variation in terms of deposit and withdrawal times between different online betting sites. Generally, you shouldn’t be left waiting around any longer than 48 hours for withdrawals to process – and should probably avoid any betting sites that are advertising unnecessarily sluggish cash out times.
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Introducing our list of betting sites in the UK – the easiest way to find sites that tick all the right boxes
Sports betting sites come in a lot of different shapes and sizes, which can make comparing them alongside each other an arduous task if you’re trying to do so independently. Our team of iGaming experts at TheGameHaus has been bringing readers honest, unbiased reviews of online sportsbooks for quite some time now, meaning we know a thing or two about how to present the most vital information about each operator alongside that of its competitors.
The online sportsbook comparison you’ll find on this page ranks each of our favorite online betting sites in the UK in multiple categories. If you need more info, you can even click through to a full-length expert review of each website or app. Every operator we recommend has been fully scrutinized in terms of its:
License and security credentials
User-friendliness
Sports market selection and coverage
Promotional potential for new and existing customers
Customer support and payment options
What’s our top pick of the best betting sites in the UK right now?
This question is a bit of a tough cookie, but all things considered, Stake.uk.com is our number one sports betting site for Brits right now, and there are several reasons why.
First and foremost, all new Stake.uk.com customers are entitled to claim an exclusive welcome bonus in collaboration with TheGameHaus right now. Yes, that’s right – if you’re reading this article, you can grab a one-time promotion that’s worth:
A 200% deposit match on qualifying deposits of up to $1,000 max.
10% rakeback to be returned on all your Stake.uk.com losses.
To get your hands on this offer, you’ll need to create a new customer account with the operator and enter our unique code “TGHSOCIAL” when prompted. But this bonus isn’t the sole reason we think Stake.uk.com is one of the best betting sites in the UK right now. In addition to this great bonus, all UK customers also get to take advantage of:
Access to more than 500,000 online betting events annually with competitive odds
Superb gaming software powered by Pragmatic Play and other prominent developers.
A huge casino game portfolio spanning from slots, live casino and jackpots to baccarat, roulette, and keno.
24/7 customer support and live chat.
Unique “Stake Originals” games that you’ll only find on Stake.uk.com.
What is the legal history behind the best sports betting sites in the UK?
A landmark act passed back in 2005 changed the face of gambling in the UK forever. Today, both sports betting and casino gaming are 100% legal in the country, so long as you bet with regulated providers that hold a UKGC license. It doesn’t matter whether you’re betting in person or online – any evidence of this license and you’re basically good to go.
Here's how we got to where we are right now:
1960 –
The historic Betting and Gaming Act 1960 is passed legalizing bookmakers across the UK. Competitive sports such as horse and greyhound racing are the first to grow popular at in-person betting shops.
1994 –
The UK government introduces the National Lottery.
2005 –
The Gambling Act 2005 is passed, cutting red tape for UK bettors and casino gamers, which can now be accessed in person relatively freely. Online betting sites begin to appear as the internet era takes hold.
2020 –
UK betting websites strengthen their security measures and begin introducing Know Your Customer (KYC) checks for new players, amid fears of fraud during the Euro 2020 soccer tournament.
2023 onwards –
The number of online betting sites in the UK actively accepting new customers is estimated at almost 2,500. UK iGaming providers are now safer and more competitive than ever.
Today, the UK dominates Europe’s online gambling market, and the sector continues to enjoy year-on-year growth. This has given rise to thousands of iGaming sites offering both sports betting and online casino services to Britons – and our comparisons can help you to easily identify the best ones.
Where can I find the best esports betting sites in the UK?
The first place you’re going to want to look for access to esports is, of course, TheGameHaus. Our comparison on this page features a fair few sports betting sites that offer access to top esports markets like League of Legends and Rainbow Six Siege, while our deep-dive written ratings of individual operators will introduce you to exactly which markets these sites that specialize in esports can offer you access to.
Our list of betting sites in the UK was put together with all different kinds of online bettors in mind, and with esports ranking as one of the fastest-emerging betting markets right now, there’s no way in hell we’d ever forget you guys. But if you can’t find exactly what you’re looking for here, feel free to shop around elsewhere – just keep in mind the tips we’ve recommended in this article when comparing the market.
Which of our top betting sites in the UK is best for mobile bettors?
These days, virtually every iGaming site you’ll find will offer an app version of its regular website. Sometimes you might encounter the complication of finding that your favorite operator has an iPhone app but doesn’t support Android devices, or vice-versa, but there is fortunately at least one provider out there that’s eliminated this issue altogether.
That operator would of course be Stake.uk.com – a site we’ve already recommended here once on account of its amazing two-in-one welcome bonus available with the unique code “TGHSOCIAL”. This ever-popular online betting site is powered by software that’s compatible with literally any device. You don’t have to worry about downloading any apps at all, because the regular Stake.uk.com website has been optimized to work fluidly regardless of what kind of device you access it from.
Do online betting sites in the UK accept bets in GBP?
Most of the iGaming operators listed in our sports betting comparison support deposits, withdrawals, and actual gameplay in GBP – though this should not be taken as a given, as all the best sportsbooks in the UK will vary when it comes to their payment terms and conditions.
You might want to double-check with our deep-dive reviews that the website you’re considering definitely accepts your preferred currency before registering. While doing so, it’s also important to read the individual site’s T&Cs carefully to ensure any sign-up bonuses you might be claiming are GBP-compatible, too.
What makes a good UK sports betting bonus?
The best betting sites in the UK all offer attractive sign-up bonuses in their efforts to lure new players. What’s more, promotions are super-competitive here, due to the large size and scale of the online betting market.
Here are some key things to look out for when comparing bonuses between providers:
Generous funds up for grabs
Operators offering just one free bet worth a few dollars are probably being a little stingy. Shop around and you’ll be sure to find offers granting you large matched bonuses when you deposit above a set qualifying amount.
Limited restrictions
All bonuses will need to be played through a set number of times within a stated time limit, but some operators are simply too restrictive for their own good. Ideally, you should have at least seven days to play through your bonus bets with a good UK bookmaker.
Two-in-one offers
The best betting sites out there will offer multi-faceted welcome promotions. For example, maybe you’ll get some free sports bets and free spins on casino games combined, or perhaps – like with the Stake.uk.com offer – you’ll get a matched deposit on top of a rakeback deal.
Is there a UK bookmaker that also offers online casino games?
Yep – this is an incredibly common feature. Stake.uk.com and a whole bunch of other online betting sites you’ll see recommended by us at TheGameHaus act as two-in-one providers, offering access to sportsbook odds and casino games.
The fact of the matter is, slots, poker, blackjack, and other online casino games are almost as popular as sports betting among the British, so many operators are increasingly offering their customers a little bit of both kinds of iGaming.
Final thoughts – what to look for when comparing online betting sites in the UK
Online sports betting is immensely popular in the UK, meaning that the online bookmaker market here is one of the most competitive you’ll find anywhere in the world. First and foremost, when comparing the market to find the best betting sites in the UK, you should always prioritize finding a site that’s UKGC-regulated – but there are a whole bunch of other things you ought to be on the lookout for, too.
Due to intense market competition, we’d recommend trying to secure the biggest and most generous new customer bonus you can find. Next up, be sure to only register with a site that offers coverage of all the most popular British sports markets, as well as your favorite international ones. And finally, try to find operators with customer support operatives that will be willing to attend to your needs 24/7.
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Sports betting online is big business in many European nations, but while some countries will regulate their markets and offer safe access to online betting sites, others have recently moved to outlaw online betting completely. Discover the latest legal outlook for sports betting in the UK and everything you need to know about online betting with TheGameHaus today.
🏏 Which UK sports betting sites are best?
There are currently hundreds of websites that offer sportsbook betting odds to customers who are based in the UK. Some of these sites are naturally one hell of a lot better than others in terms of market coverage, competitiveness of odds and access to unique online betting tools and features. You can compare the market and dive into reviews of individual betting sites with TheGameHaus.
💰 Which UK betting app has the biggest bonus?
Sign-up promotions are the primary means by which online sportsbooks will compete with one another. Generally, operators will attempt to outdo each other in terms of who’s offering what, as the companies behind these websites know that eye-catching welcome promotions are likely to draw in new customers. Find out which sites are offering the best UK bonuses right now with TheGameHaus.
🏇 Which British betting operator is best for horse racing odds?
Horse racing ranks among the UK’s most popular betting markets, which means it isn’t difficult to find an online betting website or app offering access to UK horse race betting odds. Here at TheGameHaus, our industry experts rank online betting sites based on what they have to offer to UK bettors. Discover which horse race betting sites are our favorites now.
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