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Marketing Tricks Used By Gaming Startups Entrepreneurs Can Copy

Video gaming is increasingly popular. In 2019, the video gaming industry generated nearly $151.9 billion in total revenue—with 52% of gamers playing on their PCs. In short, there’s a lot of money to be made in the gaming industry. If you’re an entrepreneur, this is the time to learn from the gaming industry and scale your business. Want your new product to make an impact? Here are some powerful marketing tips from the gaming industry to consider.

Work With Top Social Media Influencers

Today, social media influencers are powerful marketing tools. To get your product off the ground, work with the most popular online influencers.  You can find them on Instagram, Facebook, Twitter, Twitch, or  YouTube. Make sure the influencer you choose is known for promoting great products—to popularize your product quicker.

In 2020, almost 19% of marketers spent between $1,000 and $10,000 on influencers to market their products or services. Most popular products went viral thanks to promotions by top social media influencers.  Choose one influencer and work with them.

Build a Strong Online Presence

For your product to become popular, you need to build a strong social media presence. Begin by creating a website for your brand to showcase to your audience what you offer. 

A website is a great platform to help people learn about your products or get your offers. And although it can grow your business, it’s not enough. Getting on social media can help popularize your new products even more. 

Social media is great for instant feedback and makes it easy for you to improve your products. Carvana, a used car dealer, suggests using Reddit and Facebook to make your product popular and start discussions about it. Getting useful feedback can help you to improve your products and scale your business.

Create Interesting Video Content

Your audience wants to see what to expect when they use your products. Create interesting video content of customers using the products. Help people understand the benefits they will get from using your products. 

After watching your interesting video content, prospects are more likely to buy your products. Approximately 86% of businesses use video as a marketing tool. Video is an important tool for marketing any product–be it a new gadget or a new video game. Take full advantage of it.

Ask for Reviews

Find people who can test your new product then ask for reviews. This is a good way to encourage more people to purchase it or download it. It’s also a great way to market your product and business. 

To reach more people, ask product testers and customers to leave reviews on popular social sites like Facebook, Twitter, or specific product review websites designed only for reviewing products. Remember, positive reviews can encourage more people to buy your new product while negative reviews can help you know what to improve. 

All in all,  marketing is the key to popularizing your product and building a wider customer base. It will successfully grow your business now and in the not-so-distant future.




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