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Why eSports Mean So Much to Casinos

There’s a lot to keep up with if you follow the eSports industry. With the sector rapidly rising in both value and popularity, it’s an exciting time for developers, operators, and fans. One thing you will have noticed is how online casinos are taking more of an interest, from offering odds on events to live streaming the action via their websites and apps.  

The reality is that eSports mean more to casinos than ever before. Here’s why.  

The Potential for Growth  

Let’s not beat around the bush. Casinos are businesses that want to make money, and they do that by boosting the number of people that pay for their services. Of course, operators can’t rest on their laurels, which means they must invest in new areas to enhance their reputations when possible, and eSports are no-brainers.  

Singular games such as Fortnite command 78 million monthly players, while League of Legends has more than 100 million on Steam. Overall, the industry’s global revenues grew to $1.1 billion recently, with a CAGR that shows no signs of stopping. $822.4 million is from the likes of media rights and sponsorship, which is where online casinos come into play.  

As eSports fanbases are massive, millions of people will tune into streams and feeds to watch the latest events. For example, the League of Legends World Championship regularly attracts over 100 million viewers, and this is just one tournament. There are tons of popular eSports, and they all host competitions throughout the season. For casinos, providing odds and televised action is an easy way to turn a profit from the sector. 


Effortlessly Improving Customer Bases  

Casinos must attract new customers while ensuring their existing customers remain loyal. The latter is tough, which is why a bonus culture exists, especially within the online gambling sector. New and existing users are rewarded with free spins, cashback, and 100% match bonuses on deposits when they stake money. Finding new players isn’t as easy because the competition is fierce.  

When establishments go the extra mile, the effect is magnified. Nowadays, the biggest operators that offer eSports odds also invest in the latest software, gaming portfolios, and transaction types. Take Borgata as an example. Borgata is one of the biggest names on the US gambling scene for casino services and eSports because its customers not only have access to the hottest games, but they can deposit and withdraw money with credit cards, e-wallets, and prepaid cards via the website or mobile app. If you are unaware of Borgata’s user experience, you better read a review of Borgata Casino online before you do anything else as you’ll recognize it’s these features that engage new customers once their eSports offerings have piqued their interest.  

What’s more, eSports and online wagering are linked. Firstly, part of the draw of eSports is the betting markets that encourage people to watch events and wager on them in real-time. Secondly, the customers they appeal to are usually young adults who wouldn’t normally land on a casino homepage or app. Bettors are often between the ages of 24 and 34, whereas research shows that eSports gamblers are under 24. In the UK, for instance, 85% of users with eSports betting accounts fall into this category. What this means is that there is a natural connection for casinos to lean on, which might explain why both industries are flourishing simultaneously. 

Due to these two factors, the casino industry can continue to trend positively as it has an influx of customers to market to, whether through sponsorship of eSports events or directly eSports and casino-related services. 




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