In modern realities the marketing is so developed that sometimes the invested money can pay off in spades on the very first day. Today major brands cannot ignore popular directions including esports. That is why many can wonder why companies spend huge money on loss-making virtual sports. Let’s examine motivation and reason for investment into esports directions from sponsors. What explains the love to this sphere?

Esports connection with other businesses

It will be fair to say that esports audience is young and often are indigent. Here major brands make a long-term brand. This age of spectators lets companies form a base of potentially loyal clients. In a few years, when these people become financially solvent, they will have a good opinion about brand products.

Due to this reason esports welcomes businesses that have no connection with virtual activities. For example, car group companies, clothing brands, drink manufacturers, and other companies. Many of the sponsors appear at major tournaments. The section DOTA2 events may introduce you to the upcoming competitions.

New spheres of business that emerged with the help of esports

Alongside, not only companies from various spheres enter esports. This industry creates new directions itself. Streaming stands out in the most noticeable way. Game streaming has turned into a self-sufficient niche out of a small entertainment. Now we are witnessing appearance of new platform where similar content is created. Major streamers are hunted by famous brands offering them profitable contracts.

It is a very simple and convenient industry. With the help of development of technologies it is easier to track how many spectators participated in sponsor activities. Analysis of data allows to integrate into the sphere better. Esports is one of the first to adopt new technologies and it is another reason that attracts sponsors. Many manufacturers use esports for advertising and testing of their products.

Investment fields

In esports you can find several investment fields:

• Direct. Investment into organizations or tournaments;
• Advertising. Sponsorship of organizations, separate gamers or tournaments;
• Consequential. Investments into manufacturers of gaming equipment or technique.

Biggest sponsors in esports

The biggest sponsors in esports fall into the following categories:

• Gaming equipment. BenQ, HyperX, DXRacer;
• Bookmakers;
• Energy drinks. Monster, Adrenaline, Red Bull, Tornado;
• Telecom. SK, Vodafone, МТС;
• Major brands. Visa, Audi, Samsung.

Takeaway 

Sponsors make long-term investments into esports. Many of them might be seen at the upcoming RAPGL Arlington Major 2022. Even if now the expenses don’t pay off, they will form a base of loyal potential clients for the future.