The Seoul Dynasty have announced a partnership with Korean-American Hip Hop musicians pH-1 and DaviDior in producing an official walk-on track for the team as they enter their game this Friday against the Philadelphia Fusion.
The goal of this was to showcase the convergence of gaming, music, and entertainment culture. It will be the first of its kind in the Overwatch League as what is known as K-Pop has started to sweep over the United States.
The title of the track is “82” and it will feature a popular K-Pop sound and rhythm while using English words.
“pH-1 and DaviDior are both incredible musicians, and when we learned that they were fans of our Seoul Dynasty team, we knew we had to work together to make something great happen,” said Arnold Hur, Chief Growth Officer of the Seoul Dynasty.
DavidDior has done work with major American stars Justin Bieber and DJ Khaled in the past.
With his support of the Seoul Dyansty he said, “I wanted to let the team know that I’m going to support them from beginning to end, and I thought this was a great opportunity to do something innovative and work with the game and team I love.”
While this is new for teams, major artists like Imagine Dragons have made songs specifically for and about esports like their hit song “Warriors” which was used for the League of Legends World Championships in 2014.
DavidDior feels confident that work like this can happen in the future as well, “I want to thank Blizzard and the Seoul Dynasty organization for making it happen, and I expect we’ll see more great collaborations with music and gaming in the future.”
This combination of pop music and esports should help to continue to grow the fanbase of esports like OWL. Partnerships with major stars outside of just investments will help to bring esports into mainstream culture.
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