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Home»Esports»Team Liquid’s LQD_V3 Collection Drops Tomorrow
Team Liquid launches LQD_V3 on Friday, July 31, 2020.
Team Liquid launches LQD_V3 on Friday, July 31, 2020.
Esports

Team Liquid’s LQD_V3 Collection Drops Tomorrow

Thomas BakerBy Thomas BakerJuly 30, 20202 Mins Read

This Friday, July 31, Team Liquid will launch LQD_V3, the next wave of its LQD apparel line, at 12pm PT. This premium collection aims to expand excitement for their apparel to a broader audience. Each piece features a set of coordinates, corresponding to headquarters in Santa Monica, California and Utrecht, Netherlands. Each piece also features the iconic Liquid chevrons.

LQD_V3 will include the latest bone white and mauve editions of the LQD hoodie ($85). LQD_3 also includes a bone-white short sleeve tee ($35), and a black long sleeve tee ($45).

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Only the short sleeve tee will feature the organization’s horse logo, as this collection decouples from its traditional esports branding.
The hoodies are 100% mid-weight cotton French Terry with asymmetrical dual-layered zip pockets. The shirts are 100% mid-weight cotton and highlighted by custom prints and raw-edged hems.
Although Liquid has increased the number of LQD units, fans should expect the stock to sell out fast. In their Apparel 2020 update Team Liquid explained, “We’ve taken immediate steps to improve the shop experience at the technical level and will continuously optimize all components of our store from design to checkout. Ultimately, we envision LQD products as limited so selling out quickly is not necessarily a bad thing in our eyes but we’ll be analyzing the data from each drop and making adjustments through the year.”
Travis Anderson is Team Liquid’s Global VP of Apparel and Commerce, and head of the LQD line. He has more than 20 years of experience in the apparel space. He states, “LQD_V3 is special because it’s representative of Team Liquid’s expanding ambition in apparel. Just like we’ve leveled up LQD’s production in V3—new manufacturer, better fabric, more pieces—we’re growing as a team behind the scenes, leaning into our apparel efforts to reach audiences in and beyond esports.”
You will find the LQD line, as well as Liquid x Marvel, Dark Horse, Liquid Galaxy, jerseys, and the new Blue plushie at store.teamliquid.com.



CREDITS

Check out TheGameHaus.com for more sports and esports articles and interviews. You can ‘Like’ The Game Haus on Facebook and ‘Follow’ us on Twitter for more content from Thomas and other contributors!All images courtesy of Team Liquid

2020 apparel Apparel and Commerce asymmetrical audience black Blue plushie bone white Brand buy California chevron collection coordinates Cotton Custom Dark Horse drop Esports Expand fabric fashion french terry Friday headquarters hem hoodie horse July 31 launch Liquid Liquid Galazy Liquid x Marvel logo LQD_V3 mauve merch Netherlands piece Price print production Santa Monica sell shirt store Team Liquid teamliquid.com tee traditional Travis Anderson Update Utrecht wave zip pocket

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