In a formal announcement to the world, the New York ownership group of the Overwatch League revealed their new name, logo and roster, according to Jacob Wolf of ESPN. Without further ado, I present the New York…Excelsior?
This can’t be right. Excelsior? The word to describe superior quality at hotels and newspapers? Ok, I’ll give them a pass on the name. Finding a catchy, marketable and familiar name is hard. That’s fine. I’m sure their logo will make up for the team name.
…what happened? The last thing I remembered before passing out was some blue wavy lines that…oh no, oh god no, it can’t be…
Yes, the decision on the logo and team name are, uh, interesting, but the decision makers got one thing right: the roster. It won’t be the most talented roster, but it will be good enough to compete against the best teams. New York will have a high-powered Korean team that should generate some excitement.
Let’s make it clear, the Overwatch League is going to be chalk full of talent on the player end, but an ownership group filled with inexperience on the esports end might not be fully prepared for what’s to come. I’m not here to criticize a new, innovative league that is trying to build the scene, but there seems to be a disconnect between the fan base and the owners.
The New York Excelsior join the Shanghai Dragons, Seoul Dynasty, Boston Uprising, Dallas Fuel and last but not least the Las Angeles Valiant, for the inaugural season. London’s team announcement will be soon along with the six remaining cities.
Luckily, despite the disconnect, the league will be highly competitive. Overwatch, as a competitive entity, is still a mess in terms of the structure of the scene. The Overwatch League will be a remedy to fix that with all the talent available in the pool. At the very least, it will centralize everything and is guaranteed to capture the interest of potential fans.
Is the Overwatch League out of touch with h fans?
Now, this has little to do with silly names and ridiculous looking logos. It has more to do with a league that has invested millions of dollars into a game that’s still building a following. The 30 million player base is clouding the minds of executives making the competitive Overwatch scene feel bigger than it actually is.
Approximately, OGN’s Apex gets 23,000 views on Twitch per broadcast (courtesy of esc.watch). Now Apex might not be the bet control to get an accurate number for how many Americans are tuning into Overwatch broadcast. From what I’ve seen, most Overwatch streams don’t get over 30k viewers. It’s dramatically smaller than the biggest games in esports currently.
Important to realize, there’s a major difference between a casual and hardcore player. 30 million players might sound sexy to potential investors, but that’s no guarantee of a successful league. Popular games have failed in the past to gain a competitive audience, as the game has to be exciting to watch more than anything.
Thankfully, the majority of fans are outside of the United States. Even if the American population doesn’t take to it, Asia and Europe have plenty of fans to fall back on. It’s the job of the league to take that player base and turn it into fans. First time in esports history, fans can cheer for their hometown team. It’s a great opportunity to really build something sustaining in esports.
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Header image courtesy of Blizzard