Global esports organization and industry leader KSV eSports has officially rebranded to Gen.G, a title that reflects the organization’s elevated focus on establishing a new Gold Standard of excellence in global esports for a new generation.
To accompany this change, the company is unveiling fresh logos, branded jerseys and more. These new benefits apply for current and future Gen.G teams competing in the world’s most popular esports, including Overwatch, League of Legends, and PUBG. The rebrand highlights Gen.G’s focus on setting the gold standard for gaming lifestyle and culture.
“Gen.G fully represents our vision to set the gold standard for the global esports industry,” said Kevin Chou, CEO of Gen.G. “We are bridging the gap between east and west, and ushering in a new generation of esports entertainment for teams and spectators around the world through unrivaled fan engagement, premier athlete development, and strategic business partnerships.
As part of the rebrand announcement, Gen.G is also announcing first details for a new esports team in Shanghai playing in Supercell’s China Clash Royale League.
Gen.G’s leadership boasts more than 20 years’ combined experience in mobile gaming. Through the founding and building of Kabam, the mobile game developer behind several blockbuster titles, such as Marvel: Contest of Champions,
Gen.G has established itself as a major force in the mobile esports scene. Kabam’s has had great success operating in China for more than 7 years with 400 employees. Backing from major mainland companies, including Alibaba, puts Gen.G in a great position to use their experience to set the gold standard in mobile esports.
“Gen.G’s experience working in China and with mobile games give us invaluable insight to the mobile esports market as we welcome team G.O to our organization in Supercell’s Clash Royale League,” said Kent Wakeford, COO of Gen.G. “Our highly-experienced executive team has a proven track record of success, providing unparalleled insights into best practices for our franchises that allow us to provide world class amenities and support for fans, athletes and brands.”
The Chinese Clash Royale team establishes Gen.G as one of the first organizations to operate in all three of the largest esports markets (S. Korea, United States and China). Tapping into China’s 183 million active mobile gamers affords Gen.G the opportunity to leverage past experience and success to connect esports fans and brands across borders.
On top of their new, mobile esports ventures, Gen.G is also making sure its commitment to its other esports teams stays as strong as ever. Their list of accomplishments across franchises is, frankly, hard to ignore.
The Overwatch League’s Seoul Dynasty is a part of Gen.G, with stars like ryujehong and Fleta forming the backbone of a fantastic team. Their League of Legends team won the 2017 LoL World Championship in Beijing. Gen.G’s Heroes of the Storm team went undefeated to become the HotS Global Champions at BlizzCon 2017. Their PlayerUnknown’s Battlegrounds teams won the inaugural season of the Afreeca PUBG League and currently hold 1st place in both the OGN PUBG Survival Series and APL Season 1. Gen.G’s Clash Royale team is ranked in first place in the China Clash Royale League, as well.
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