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Is your brand important for NBA 2K League tryouts?

A lot of fuss has been going around the NBA 2K League tryout process. However at the end of the day there’s mystery behind the system of how it all works. Players speculate the expectations and responsibilities that come with being a prospect. A fact we do know for certain is that tryouts start in February and the best 85 players in the world will come out of it.

Just know that the NBA 2K League are looking to do things right and not fast. They’ll equip whatever it takes to find the best talent possible and Cody Parrent, Indiana Pacers Director of Esports Operations, tweeted his advice for any NBA 2K League hopefuls. Remember what matters is the skill set you bring to the table.

Is the NBA 2K League a popularity contest?

Some players wonder if being a live streamer or a YouTuber would have an advantage over players without the recognition. The best players isn’t synonymous with most popular players because the sample size representation on these platforms are only a minority of players who play NBA 2K18.

Many players are concerned that you’re at a disadvantage if you don’t have a presence in the 2K community. However it’s definitely not the case for players to be worried about because it has been a common question that gets answered by people who work in the league.

Anthony Muraco, Director of Gaming Operations for the Cleveland Cavaliers, confirmed on Twitter that being popular doesn’t have any value in the tryout process.

Here’s another response by Muraco on the subject of popularity.

Once again the only objectivity going into the NBA 2K League tryout process is your skills. Your talent and skills is the most important asset to the 17 NBA teams.

Creating your brand

While popularity doesn’t matter with the tryout process I wouldn’t necessarily discourage the process of creating your brand. It doesn’t hurt to create content for yourself because you’ll be building valuable skills that can translate to any professional career.

Whether your content is by live streaming, creating videos or editing pictures, you’re getting yourself involved with the community. You’re helping the 2K community grow by sharing your content that can help inspire other players as well.

Examples are creating a highlights video of your gameplay to NBA 2K memes on Instagram. Content doesn’t even have to be about NBA 2K and it can be about anything you want. Building a following is an essential skill to any business.

Building your own personal brand can be a fun and creative process. You’re developing your passion and commitment in what you believe in. Even if it doesn’t help you get drafted you should give it a shot.

Your brand is a representation of yourself

In a recent interview from The Ballgamer that included Josh Barney, Director of Esports & Tech for the Utah Jazz, spoke on branding in the draft process:

“Make sure you realize you are a brand, and how you interact in public space, whether that be social media or any video content you have out there, that reflects your brand,” Barney said. “And you need to make sure your brand is something that nationally recognized brands or global brands want to partner with.”

“Go in knowing that this is a business and you want to be professional as possible. If you get those two things nailed down, you’re sitting pretty.”

Whether or not you made it out past the tryout process in February, what Barney said holds true to becoming a professional when it comes to your own brand. It’s okay to have an opinion on subjects and have a voice on social media. Understand that what you put out to the world is a representation of you and your thoughts. Be mindful of your behavior and think about what you want others to know.

If it’s your aspiration to be among the best 85 players in NBA 2K18 then plan how you want to get there accordingly. The idea is to have goals. I encourage everyone to put themselves out there even if it doesn’t hold value in the tryout process. You never know what opportunities it leads you to.


Featured image courtesy of Tito Sar.

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