Sports content studio game1 announced a content partnership with gaming and esports company VY Esports. The two companies will work on a range of content projects together. The game1 partnership gives VY Esports the opportunity to improve and diversify the content landscape in esports and gaming. Therefore, they hope to attract more brands and distributors to participate in the realm.
What It Entails
game1 is helping expand VY’s entertainment portfolio to include gaming-focused content. The initial project phase will begin with five unique projects. These projects include elevated esports events, reality-based programming exploring the gaming world, nostalgia-focused specials, an unscripted studio show featuring celebrities and athletes, and a documentary project exploring the bigger stories beyond the game.
“We are thrilled to partner with VY Esports,” said Basil Iwanyk, Co-Founder & Partner of game1. “Oleg and the entire team at VY are not just changing the esports content landscape, they are revolutionizing it. Needless to say, we are excited to be a part of those efforts.”
“We launched VY Esports to force a paradigm shift in the content and storytelling efforts found in esports and gaming – a shift that has been long overdue,” said Oleg Butenko, CEO & Founder of VY Esports. “Working with game1 will certainly help us achieve our lofty objectives – their creativity and connectivity is second to none.”
Additionally, game1 and VY Esports will explore additional projects within the realm of esports and gaming. They plan to work together to match brands with content and events that VY creates.
“Esports and gaming have gone from fringe sports to mainstream in the blink of an eye,” said Greg Economou, Co-Founder & Partner at game1. “We are seeing an ever-increasing number of brands getting engaged in the space and our hope is to steer them into some of these amazing content projects.”
About the Organizations
game1 creates, produces, and distributes premium, cinematic content, including feature films, scripted and unscripted television and digital, and podcasts. The studio connects Hollywood film industry actors, writers, directors, and producers, and curated sports-based intellectual properties and brands. For more information, visit their website.
VY Esports is a gaming and esports company specializing in authentic experiences and creative content. Based in Los Angeles, VY Esports global team includes esports professionals from the marketing and competitive gaming worlds. For more information, visit their website.