Esports Labs launched its tournament as a service platform on January 7. This is the first piece of a larger esports ecosystem built on blockchain designed to serve the needs of the gaming community as a whole.
Gamers wishing to join the closed alpha can sign up on the main company website. Email verification will follow with steps necessary for participation. Players will download a mobile game called Super Asteroids and participate in events to earn products as prizes. As of writing, the game is available on Android. iOS will soon follow.
The big picture for Esports Labs revolves around creating an ecosystem with tools for brands to engage audiences and build their brand awareness. This happens with four distinct tools and the tournament as a service platform is the first.
Following soon, the company will launch a gamified store in which brands offer their own merchandise as part of a complete offering. All products are drop shipped through the brand websites to customers. The gamification comes into play creating discount opportunities for users. There are special event giveaways based upon site tokens earned via activity in events, participation in tournaments, content sharing, and more.
The third piece to the ecosystem is a streaming content platform. This also ties into the tournaments as well as the store creating a complete experience for brands seeking a single place for their messaging, events, and sales.
The fourth piece is a networking platform very much like LinkedIn for esports orgs and brands wishing to connect with influencers, find creators in the space, and even find competitive players for their teams. The whole package comes together under a single umbrella, solving the fragmentation issues that make market entry and brand awareness for esports so difficult.
The foundation of blockchain means several things for esports. The primary problem addressed is trust. The consensus mechanisms inherent in blockchain make fraud detection easier. This creates faith in the system and an extra layer of security.
Smart contracts on blockchain also make esports better through automation. Event participants, content creators, and brands all get paid faster and properly because of the automatic systems. For a complete rundown on how and why esports and blockchain need each other, check out this article.
Another positive side effect of blockchain integration is cryptocurrency. As the Esports Labs blockchain network gains momentum and users playing games, buying products, and supporting creators, the site tokens become more valuable and practical as a payment mechanism. This adds a deeper layer of security into the whole ecosystem, and it’s really the source of the simplistic beauty that is blockchain.
For more details about the company and network, listen to this interview with Esports Labs CEO Silver Padilla from The Game Haus YouTube channel.
TGH: Esports Labs Interview
It’s important for me as the author to be as transparent with my readers as possible. Know that I work for Esports Labs as the Chief Relationship Officer. This article is about expanding the reach of Esports Labs as well as offering an opportunity to the gaming community to make our industry better. Please leave your comments and ideas below.
Featured image courtesy of esportslabs.io
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