Immortals Gaming Club announced a partnership with ALL33, creator of “The
Backstrong Chair.” ALL33 will serve as the Official Chair Partner of Immortals Gaming Club, including League of Legends, Valorant, Call of Duty, Overwatch and Counter Strike teams.
As part of the deal, ALL33 and IGC will collaborate and conduct R&D sessions with IGC’s
rosters of experienced professional players. They hope to build the world’s most ergonomically optimal
gaming chair, designed to improve performance and protect back health.The new chair will feature ALL33’s patented Sit In Motion® technology, developed over 15 prototypes and designed to be the healthiest sitting experience on the market. The IGC x ALL33 gaming chair will feature unique branding for each of IGC’s team brands, giving fans the opportunity to represent their favorite team while they play. Such brands include Immortals (League of Legends, VALORANT), MIBR (CS:GO, Rainbow Six), LA Valiant (Overwatch) and OpTic Gaming LA (Call of Duty). The chair will be available for
purchase in the first quarter of 2021 at all33.com.
“ALL33 is excited to enter the world of esports and partner with IGC and provide its athletes with
a competitive advantage in their posture while they play,” said Bing Howenstein, CEO of ALL33.
“We believe combining the mutual talents of our designers with IGC’s teams over the coming
months will absolutely result in the development of the world’s healthiest esports gaming chair.
We are eager to focus on ‘supporting’ the Immortals in particular and the esports community in
“IGC is proud to partner and collaborate with ALL33, a company with a best-in-class track
record for product design and customer service,” said Jon Tuck CCO of IGC. “The health of our players across our portfolio of teams is a top priority both for how it impacts them personally and how it can aid in their ability to perform in competition. We look forward to working collaboratively with ALL33 to apply their technological and design capability to create a similarly best-in-class product in this high-growth industry.”
About Immortals Gaming Club
Immortals Gaming Club (IGC) owns and operates IGC esports, which houses the company’s
esports brands Immortals, Los Angeles Valiant (Overwatch League), OpTic Gaming
and MIBR; and Gamers Club, a matchmaking platform and community hub for gamers in Brazil and Latin America. IGC’s mission is to create the world’s most inclusive, engaged, and connected community of gamers. Connect with them at www.IGC.gg.
Founded by a world-renowned chiropractor and internationally-acclaimed industrial designer,
ALL33’s mission is to create products that help people live healthier, pain-free lives. Through
years of research and development, ALL33 developed revolutionary technology that helps
the back. This breakthrough technology was designed to keep all 33 vertebrae
of the spine moving when seated and allows for increased circulation and flexibility. As part of a
movement to keep people moving, ALL33 continues to develop new health-focused products.
Learn more at all33.com.