Rules now allow for college football teams to have jersey patch sponsorship deals. Some teams have already agreed to deals heading into the 2026 college football season. Here is the college football jersey patch sponsorship tracker.
Last updated: November 5, 2026.
“No school-specific sponsor announced” means no publicly announced football jersey-patch partner was located as of the update date. The Big 12’s Monster Energy patch applies conference-wide and is listed for every member.
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Boston College | No school-specific sponsor announced | — | — | — | — |
| California | Dialpad | Undisclosed | Undisclosed | Undisclosed | Official; described as the largest corporate partnership in Cal Athletics history. |
| Clemson | No school-specific sponsor announced | — | — | — | — |
| Duke | No school-specific sponsor announced | — | — | — | — |
| Florida State | Kin Insurance | Undisclosed | Undisclosed | 4 Years |
Official jersey patch partner for Florida State football and 17 additional varsity teams. The agreement expands Kin Insurance’s partnership with FSU Athletics, with patches debuting during the 2026 season. |
| Georgia Tech | Veritiv | Undisclosed | Undisclosed | Multiyear | First football jersey patch sponsor in Georgia Tech Athletics history. Veritiv also becomes the Official Sustainability Partner of Georgia Tech Athletics, with opportunities for student-athlete NIL activations. |
| Louisville | L&N Credit Union | Undisclosed | Undisclosed | Undisclosed |
Expanded athletics partnership includes jersey patches for football and volleyball. L&N Credit Union also holds the naming rights to Louisville’s football stadium, L&N Federal Credit Union Stadium. |
| Miami (FL) | No school-specific sponsor announced | — | — | — | — |
| NC State | No school-specific sponsor announced | — | — | — | — |
| North Carolina | No school-specific sponsor announced | — | — | — | — |
| Pittsburgh | UPMC | Undisclosed | Undisclosed | Multiyear | First football jersey patch partnership announced by Pitt. Expanded agreement also makes UPMC the presenting sponsor of Panther women’s sports and includes branding at Victory Heights. |
| SMU | Texas Capital | Undisclosed | Undisclosed | Undisclosed | Largest sponsorship agreement in SMU Athletics history. Texas Capital becomes the official jersey patch partner for all 17 varsity sports, including football. |
| Stanford | DoorDash | Undisclosed | Undisclosed | Multiyear | Largest sponsorship agreement in Stanford Athletics history and DoorDash’s first collegiate jersey patch partnership. DoorDash will appear on football and at least 15 Stanford varsity programs. |
| Syracuse | No school-specific sponsor announced | — | — | — | — |
| Virginia | No school-specific sponsor announced | — | — | — | — |
| Virginia Tech | No school-specific sponsor announced | — | — | — | — |
| Wake Forest | No school-specific sponsor announced | — | — | — | — |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Army | USAA | Undisclosed | Undisclosed | 20 Years | Official preservation partnership includes jersey patches across all 27 varsity programs; Michie Stadium naming rights and field branding; football included. |
| Charlotte | No school-specific sponsor announced | — | — | — | — |
| East Carolina | No school-specific sponsor announced | — | — | — | — |
| Florida Atlantic | No school-specific sponsor announced | — | — | — | — |
| Memphis | FedEx | Undisclosed | Undisclosed | Undisclosed | Official; patch partnership spans all 19 varsity sports. |
| Navy | No school-specific sponsor announced | — | — | — | — |
| North Texas | No school-specific sponsor announced | — | — | — | — |
| Rice | No school-specific sponsor announced | — | — | — | — |
| South Florida (USF) | Tampa General Hospital | Undisclosed | Undisclosed | Undisclosed | Official. |
| Temple | Grungo Law | Undisclosed | Undisclosed | 3 years | First football jersey patch partnership in Temple history. Grungo Law’s logo appears on game and practice jerseys beginning in 2026. The agreement also includes digital branding, fan engagement initiatives and community activations. |
| Tulane | No school-specific sponsor announced | — | — | — | — |
| Tulsa | No school-specific sponsor announced | — | — | — | — |
| UAB | No school-specific sponsor announced | — | — | — | — |
| UTSA | No school-specific sponsor announced | — | — | — | — |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Arizona | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Arizona State | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Baylor | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| BYU | Monster Energy; Entrata | Approx. $1 million member distribution; Entrata value undisclosed | Approx. $20 million per year conference-wide; Entrata value undisclosed | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. Entrata is BYU football’s first program-specific jersey patch sponsor and will appear on game jerseys in 2026. |
| Cincinnati | Monster Energy; Jeff Wyler Family Automotive | Approx. $1 million member distribution; Jeff Wyler value undisclosed | Approx. $20 million per year conference-wide; Jeff Wyler Value undisclosed | Multiyear | Monster Energy is the conference-wide Big 12 patch; Jeff Wyler is the school-specific jersey patch partner for football and men’s basketball. The multiyear Wyler agreement is the largest corporate partnership in Cincinnati Athletics history. |
| Colorado | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Houston | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Iowa State | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Kansas | Monster Energy; Ripple | Approx. $1M conference distribution; Ripple value undisclosed | Big 12 deal: approx. $20M per year conference-wide | Monster: multiyear; Ripple term undisclosed | Monster is the Big 12 conference patch. Ripple is an additional school-specific patch; a reported $30M/5-year figure remains unconfirmed. |
| Kansas State | Monster Energy; Purple Wave Auction | Approx. $1 million member distribution; Purple Wave Auction undisclosed | Approx. $20 million per year conference-wide; Purple Wave Auction undisclosed | Multiyear; 1 year for Purple Wave Auction | Monster is the Big 12 conference patch. Purple Wave Auction is Kansas State football’s first school-specific jersey patch sponsor; patch will appear on home and away jerseys. Deal also includes digital, social, in-game and NIL activations. |
| Oklahoma State | Monster Energy; Osage Nation | Approx. $1M conference distribution; Osage value undisclosed | Big 12 deal: approx. $20M per year conference-wide | Monster: multiyear; Osage term undisclosed | Monster is the Big 12 conference patch. Osage Nation is an additional all-sport school patch. |
| TCU | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Texas Tech | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| UCF | Monster Energy | Approx. $1 million member distribution | Approx. $20 million per year conference-wide | Multiyear | Conference-wide Big 12 patch and broader entitlement partnership; not a school-specific deal. |
| Utah | Monster Energy; University of Utah Health | Approx. $1 million member distribution; University of Utah Health value undisclosed | Approx. $20 million per year conference-wide; University of Utah Health value undisclosed | Multiyear; University of Utah term undisclosed | Monster Energy is the conference-wide Big 12 patch; University of Utah Health is Utah football’s first school-specific jersey patch sponsor. Both logos appear on Utah’s football jerseys. |
| West Virginia | Monster Energy; Antero Resources | Approx. $1 million member distribution; Antero Resources value not disclosed | Approx. $20 million per year conference-wide; Antero Resources value not disclosed | Monster Multiyear; 5-year for Antero Resources | Monster is the Big 12 conference patch. Antero Resources are for 18 varsity sports. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Illinois | Busey Bank | $6 million | $30 million | 5 years | Official; includes football and multiple other sports. |
| Indiana | Merchants Bank | Undisclosed | Undisclosed | 5 years |
First jersey patch partnership in Indiana Athletics history. Merchants Bank’s logo will appear on uniforms across all 24 varsity programs, including football, and on coaches’ apparel. The five-year agreement expands an existing partnership that includes naming rights to Merchants Bank Field at Memorial Stadium. |
| Iowa | No school-specific sponsor announced | — | — | — | — |
| Maryland | No school-specific sponsor announced | — | — | — | — |
| Michigan | No school-specific sponsor announced | — | — | — | — |
| Michigan State | MSU Federal Credit Union | Undisclosed | Undisclosed | 10 years | Official all-sport patch partnership. |
| Minnesota | No school-specific sponsor announced | — | — | — | — |
| Nebraska | No school-specific sponsor announced | — | — | — | — |
| Northwestern | No school-specific sponsor announced | — | — | — | — |
| Ohio State | JPMorganChase | Approx. $17 million | Undisclosed | Undisclosed | Official all-sport patch partnership; reported at nearly $17M annually. |
| Oregon | No school-specific sponsor announced | — | — | — | — |
| Penn State | No school-specific sponsor announced | — | — | — | — |
| Purdue | No school-specific sponsor announced | — | — | — | — |
| Rutgers | No school-specific sponsor announced | — | — | — | — |
| UCLA | No school-specific sponsor announced | — | — | — | — |
| USC | No school-specific sponsor announced | — | — | — | — |
| Washington | No school-specific sponsor announced | — | — | — | — |
| Wisconsin | Culver’s | Undisclosed | Undisclosed | Undisclosed | Official for football, men’s basketball and men’s hockey; UW Health holds patches for selected women’s sports. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Delaware | No school-specific sponsor announced | — | — | — | — |
| FIU | Miccosukee Casino & Resort | Undisclosed | Undisclosed | 3 Years (reported) | Official football jersey patch partnership with Miccosukee Casino & Resort. The agreement expands the company’s relationship with FIU Athletics and includes branding on Panthers football uniforms. |
| Jacksonville State | No school-specific sponsor announced | — | — | — | — |
| Kennesaw State | No school-specific sponsor announced | — | — | — | — |
| Liberty | K-Love | Undisclosed | Undisclosed | Undisclosed | First jersey patch sponsor in Liberty Athletics history. K-LOVE will appear on game jerseys for 10 sports, including football, in 2026-27, with the partnership expanding to all 20 Liberty sports beginning in 2027-28. |
| Middle Tennessee | No school-specific sponsor announced | — | — | — | — |
| Missouri State | No school-specific sponsor announced | — | — | — | — |
| New Mexico State | Inn of the Mountain Gods | $350,000 | $1.05 million | 3 years | Official multi-sport partnership. |
| Sam Houston State | Snapback Sports | Undisclosed | Undisclosed | Undisclosed | Jersey patch partnership. As part of the deal, Snapback Sports will travel with the football team and produce 50 pieces of social content. |
| Western Kentucky | No school-specific sponsor announced | — | — | — | — |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Akron | No school-specific sponsor announced | — | — | — | — |
| Ball State | No school-specific sponsor announced | — | — | — | — |
| Bowling Green | No school-specific sponsor announced | — | — | — | — |
| Buffalo | No school-specific sponsor announced | — | — | — | — |
| Central Michigan | No school-specific sponsor announced | — | — | — | — |
| Eastern Michigan | No school-specific sponsor announced | — | — | — | — |
| Kent State | No school-specific sponsor announced | — | — | — | — |
| UMass | No school-specific sponsor announced | — | — | — | — |
| Miami (OH) | No school-specific sponsor announced | — | — | — | — |
| Ohio | No school-specific sponsor announced | — | — | — | — |
| Sacramento State | No school-specific sponsor announced | — | — | — | — |
| Toledo | No school-specific sponsor announced | — | — | — | — |
| Western Michigan | Greenleaf Trust | Undisclosed | Undisclosed | 3 Years | Exclusive football jersey patch partner. Greenleaf Trust’s logo will appear on home, away and alternate football uniforms. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Air Force | USAA | $2 million | $10 million | 5 years | Official comprehensive athletics jersey patch partnership beginning in 2026-27; covers all 27 varsity programs, including football. |
| Hawaii | Hawaiian Airlines | Undisclosed | Undisclosed | Undisclosed | First football jersey patch sponsor in Hawaii Athletics history. Hawaiian Airlines’ Pualani logo will appear on football jerseys beginning in 2026. Expanded partnership also makes Hawaiian the exclusive charter airline for all six football road trips and includes game-day activations, promotions and digital content featuring UH student-athletes. |
| Nevada | No school-specific sponsor announced | — | — | — | — |
| New Mexico | No school-specific sponsor announced | — | — | — | — |
| North Dakota State | Gate City Bank | Undisclosed | Undisclosed | Undisclosed | Official all-sport jersey patch partnership. |
| Northern Illinois | AAA Roofing Contractors | Undisclosed | Undisclosed | Undisclosed | First football jersey patch sponsor in NIU history. Expanded partnership also includes an on-court logo at the Convocation Center; AAA Roofing is the exclusive general contractor of NIU Athletics. |
| San Jose State | No school-specific sponsor announced | — | — | — | — |
| UNLV | Acesso Biologics | Undisclosed | Undisclosed | Undisclosed | Official. |
| UTEP | GECU; IBEW | Undisclosed | Undisclosed | Undisclosed | GECU is UTEP’s inaugural jersey patch partner and appears on football and men’s and women’s basketball uniforms. IBEW is UTEP football’s second patch partner, making UTEP the first Mountain West school with two football jersey patches. |
| Wyoming | Tallgrass Energy | $900,000 | $4.5 million | 5 years | Official partnership; financial terms reported. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Boise State | No school-specific sponsor announced | — | — | — | — |
| Colorado State | No school-specific sponsor announced | — | — | — | — |
| Fresno State | The Wonderful Company | Undisclosed | Undisclosed | 5 years | Official all-sport partnership. |
| Oregon State | No school-specific sponsor announced | — | — | — | — |
| San Diego State | Palomar | Undisclosed | Undisclosed | Multiyear | First football jersey patch partnership in SDSU history. Expansion of Palomar’s existing multiyear partnership as SDSU’s official specialty insurance and volunteerism partner. |
| Texas State | CHRISTUS Health | Undisclosed | Undisclosed | Multiyear | Expanded partnership with CHRISTUS Health, which becomes a strategic official athletics health care partner. CHRISTUS logo will appear on Bobcat uniforms for sponsored sports beginning in 2026; partnership includes scholarship support and educational resources for student-athletes. |
| Utah State | No school-specific sponsor announced | — | — | — | — |
| Washington State | Confederated Tribes of the Colville Reservation | $1.686 million | $8.43 million | 5 years | Official all-sport partnership; total package includes assets beyond the patch. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Alabama | No school-specific sponsor announced | — | — | — | — |
| Arkansas | Tyson Foods | Undisclosed | Undisclosed | 5 years | Official; approximately 90% of revenue is expected to support athlete NIL opportunities. |
| Auburn | No school-specific sponsor announced | — | — | — | — |
| Florida | No school-specific sponsor announced | — | — | — | — |
| Georgia | No school-specific sponsor announced | — | — | — | — |
| Kentucky | UK Invests | Approx. $5 million | Approx. $5 million | 1 year | Football-only jersey patch partnership for the 2026 season. UK Invests is a University of Kentucky financial wellness program; reported value is approximately $5 million. |
| LSU | Woodside Energy | Undisclosed | Undisclosed | Undisclosed | Official. |
| Mississippi State | No school-specific sponsor announced | — | — | — | — |
| Missouri | Ambetter Health | Undisclosed | Undisclosed | Undisclosed | Official jersey patch sponsor for football and Olympic sports beginning in 2026-27. Men’s and women’s basketball are excluded from the agreement. |
| Oklahoma | No school-specific sponsor announced | — | — | — | — |
| Ole Miss | No school-specific sponsor announced | — | — | — | — |
| South Carolina | No school-specific sponsor announced | — | — | — | — |
| Tennessee | First Horizon Bank | More than $12 million | More than $120 million | 10 years | Official jersey patch sponsor for football and several Olympic sports. Reported $120+ million value covers the broader partnership, not solely the football jersey patch. |
| Texas | No school-specific sponsor announced | — | — | — | — |
| Texas A&M | No school-specific sponsor announced | — | — | — | — |
| Vanderbilt | SRM Concrete | Undisclosed | Undisclosed | Undisclosed | Official all-sports jersey patch partnership beginning in the 2026-27 athletic year; covers all 17 varsity teams, including football. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Appalachian State | No school-specific sponsor announced | — | — | — | — |
| Arkansas State | No school-specific sponsor announced | — | — | — | — |
| Coastal Carolina | No school-specific sponsor announced | — | — | — | — |
| Georgia Southern | No school-specific sponsor announced | — | — | — | — |
| Georgia State | No school-specific sponsor announced | — | — | — | — |
| James Madison | No school-specific sponsor announced | — | — | — | — |
| Louisiana | No school-specific sponsor announced | — | — | — | — |
| Louisiana Tech | No school-specific sponsor announced | — | — | — | — |
| Marshall | Marshall Health Network | Undisclosed | Undisclosed | 5 years | Official all-sport patch partnership. |
| Old Dominion | No school-specific sponsor announced | — | — | — | — |
| South Alabama | No school-specific sponsor announced | — | — | — | — |
| Southern Miss | Forrest | Undisclosed | Undisclosed | Undisclosed | First football jersey patch partner in Southern Miss history. The partnership expands a relationship between Forrest and Southern Miss that has lasted more than 25 years. |
| Troy | Troy Bank & Trust | Undisclosed | $2.1 Million (reported) | 4 years | Football jersey patch sponsorship as part of a reported four-year, $2.1 million agreement with Troy Bank & Trust. Annual value is calculated from the reported total partnership value. |
| ULM | Samaritan’s Purse | Reported above $100,000 | Undisclosed | Undisclosed | Official football patch; exact financial terms have not been publicly disclosed. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Notre Dame | SoFi | Reported $18–20 million | Reported $108–120 million | 6 years | Official; financial value is based on industry reporting. |
| UConn | No school-specific sponsor announced | — | — | — | — |
Email Joe DiTullio at [email protected] and we’ll verify the information and update the tracker as new deals are announced.
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