College basketball teams can now have sponsorship patches on their jerseys. There are plenty of teams who have already done this to start making more money. Here is the college basketball jersey patch sponsorship tracker 2026-27.
This tracker includes NCAA Division I college basketball programs that have announced jersey patch sponsorship agreements for the 2026-27 season. Programs without announced sponsorships won’t be listed.
Last updated: November 5, 2026.
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| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| California | Dialpad | Undisclosed | Undisclosed | Undisclosed | All-sports jersey patch; largest corporate partnership in Cal Athletics history. |
| Florida State | ReliaQuest | Undisclosed | Undisclosed | Multiyear | Men’s basketball-specific patch beginning in 2026–27; separate from football’s Kin Insurance deal. |
| SMU | Texas Capital | Undisclosed | Undisclosed | Undisclosed | All 17 varsity sports, including men’s basketball; largest sponsorship in SMU history. |
| Stanford | DoorDash | Undisclosed | Undisclosed | Multiyear | Covers at least 15 varsity programs, including men’s basketball; largest sponsorship in Stanford Athletics history. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Illinois | Busey Bank | $6 million | $30 million | 5 years | Includes men’s basketball and other sports. Values reflect overall agreement. |
| Indiana | Merchants Bank | Undisclosed | Undisclosed | 5 years | All 24 varsity programs; jersey patch financial terms undisclosed. |
| Michigan State | MSU Federal Credit Union | Approx. $4 million (reported) | Approx. $40 million (reported) | 10 years | All 23 varsity teams; reported amounts reflect overall sponsorship. |
| Ohio State | JPMorganChase | Approx. $17 million (reported) | Undisclosed | Undisclosed | All 36 varsity programs; reported annual value reflects overall partnership. |
| Wisconsin | Culver’s | Undisclosed | Undisclosed | Undisclosed | Jersey patch on men’s basketball, football and men’s hockey; includes NIL and content opportunities. |
The Big 12 has a conference-wide jersey patch agreement with Monster Energy. School-specific sponsors are listed alongside Monster Energy where applicable. Reported conference distributions are not basketball-only sponsorship valuations.
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Arizona | Monster Energy; Carvana | Approx. $1 million member distribution; Carvana undisclosed | Approx. $20 million/year conference-wide; Carvana undisclosed | Multiyear conference deal; Carvana undisclosed | Carvana is basketball-specific; Monster Energy is conference-wide. |
| Arizona State | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| Baylor | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| BYU | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Entrata’s separate patch agreement is football-only. |
| Cincinnati | Monster Energy; Jeff Wyler Automotive Family | Approx. $1 million member distribution; Jeff Wyler undisclosed | Approx. $20 million/year conference-wide; Jeff Wyler undisclosed | Multiyear | Jeff Wyler agreement includes football and men’s basketball. |
| Colorado | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| Houston | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| Iowa State | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| Kansas | Monster Energy; Ripple (XRP) | Approx. $1 million member distribution; Ripple undisclosed | Approx. $20 million/year conference-wide; Ripple undisclosed | Multiyear conference deal; Ripple: 5 years | Ripple school-specific patch covers all Jayhawk jerseys. |
| Kansas State | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Purple Wave patch is football-only. |
| Oklahoma State | Monster Energy; Osage Nation | Approx. $1 million member distribution; Osage Nation undisclosed | Approx. $20 million/year conference-wide; Osage Nation undisclosed | Multiyear conference deal; Osage Nation: 3 years | Osage Nation school-specific patch covers all varsity uniforms. |
| TCU | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| Texas Tech | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| UCF | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | Conference-wide agreement, not a school-specific sponsorship. |
| Utah | Monster Energy | Approx. $1 million member distribution | Approx. $20 million/year conference-wide | Multiyear | University of Utah Health football patch not independently confirmed for basketball. |
| West Virginia | Monster Energy; Antero Resources | Approx. $1 million member distribution; Antero undisclosed | Approx. $20 million/year conference-wide; Antero undisclosed | Multiyear conference deal; Antero: 5 years | Antero Resources school-specific patch covers all 18 varsity sports. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Arkansas | Tyson Foods | Undisclosed | Undisclosed | Multiyear | All 19 varsity programs; agreement includes official protein partner designation. |
| LSU | Woodside Energy | Undisclosed | Undisclosed | Multiyear | All 21 varsity programs; described as multimillion-dollar, with exact terms undisclosed. |
| Tennessee | Axle Logistics | Undisclosed | Undisclosed | 5 years | Men’s and women’s basketball patch partnership; First Horizon agreement does not cover basketball. |
| Vanderbilt | SRM Concrete | Undisclosed | Undisclosed | Undisclosed | All 17 varsity programs, including men’s basketball. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Army | USAA | Undisclosed | Undisclosed | Undisclosed | All-sports jersey patch under broader preservation partnership. |
| Memphis | FedEx | Undisclosed | Undisclosed | Multiyear | All 19 varsity teams, including men’s basketball. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Drexel | Steamfitters Local 420 | Undisclosed | Undisclosed | 3 years | Men’s and women’s basketball jersey patches; labor-union partnership. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| New Mexico State | Inn of the Mountain Gods | Undisclosed | Undisclosed | 3 years | Men’s basketball and five other varsity sports. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Robert Morris | All Hail (Cullen Honohan) | No reported cash payment | No reported cash payment | 1 year | Creator-led men’s basketball jersey patch; social-content promotion exchanged for placement. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Howard | Nuna | Undisclosed | Reported well into six figures | Undisclosed | Men’s basketball jersey patch; reported deal value not broken out by year. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Air Force | USAA | $2 million | $10 million | 5 years | All 27 varsity sports; figures cover entire athletics sponsorship package. |
| New Mexico | Nusenda Credit Union | Undisclosed | Undisclosed | Undisclosed | Men’s basketball patch debuted November 2, 2026; broader deal includes The Pit naming rights. |
| North Dakota State | Gate City Bank | Undisclosed | Undisclosed | Multiyear | All 16 varsity sports, including men’s basketball. |
| UNLV | Acesso Biologics | $2.2 million | $11 million | 5 years | University-wide sponsorship including jersey patches; figures reflect overall agreement. |
| UTEP | GECU | Undisclosed | Undisclosed | Undisclosed | GECU patch covers football and men’s and women’s basketball. |
| Wyoming | Tallgrass | $900,000 | $4.5 million | 5 years | Football and men’s and women’s basketball; figures reflect broader agreement. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Fresno State | The Wonderful Company | Undisclosed | Undisclosed | 5 years | All 18 varsity programs; patches feature Wonderful Pistachios, Wonderful Halos or POM Wonderful. |
| Washington State | Confederated Tribes of the Colville Reservation | $1.686 million | $8.43 million | 5 years | All varsity sports; values reflect full sponsorship agreement. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Marshall | Marshall Health Network | Undisclosed | Undisclosed | 5 years | All-sports jersey patch partnership, including men’s basketball. |
| Troy | Troy Bank & Trust | Approx. $525,000 (reported) | $2.1 million (reported) | 4 years | All 16 varsity sports; figures reflect entire sponsorship agreement. |
| School | Jersey Patch Sponsor | Annual Value | Total Value | Contract Length | Notes |
|---|---|---|---|---|---|
| Notre Dame | SoFi | $18–20 million/year (reported) | $108–120 million (derived estimate) | 6 years | All varsity programs; estimated total calculated from reported annual range. |
Editorial note: This tracker includes conference-wide Big 12 patches and school-specific agreements covering men’s basketball. Football-only and women’s-only partnerships are excluded. Reported financial figures may cover broader athletics partnerships and should not be interpreted as basketball-only sponsorship revenue.
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