The world of esports is growing very quickly. Estimations show that it will be larger than a $1.5 Billion industry in the next couple years. We are seeing more major sponsors for leagues and teams. With this, esports are switching over to a franchising system. This can only mean more money coming into esports.
With franchising comes the need for arenas. For a long time, esports were not taken all that seriously because many worried that either a certain esport wouldn’t last long enough or that esports would be unable to be franchised because they wouldn’t make enough money. Well, Twitch and other streaming services changed that. This grew the audiences to very high levels. What it also did, however, was bring about a new worry.
Would people go to games or would they just prefer to watch it online? After spending time at TD Gardens in Boston, The Fillmore in Miami for NA LCS, talking with other journalists, and following both League and Overwatch League closely, I can tell you that people will absolutely go to these games weekly.
What about all the other events that have come before this?
This is a valid question. The answer is that most events or even leagues can be categorized into two different areas right now.
- Most of these events are only happening maybe once a month as tournaments or major events that happen a couple times a year. Examples of this are CS:GO and Dota 2. What these events prove is that if there is a major event, people will come. The problem is that it doesn’t show that there are enough people who would go on a weekly or multiple days a week basis.
- The second area is that most leagues as of now are based in Los Angeles or other centrally located cities. Both the OWL and League are based in LA and the NBA2k League is in New York City. This is great for the people who live there or who travel there as they can watch their teams play. Everyone else is sadly out of luck.
Fan bases for esports as a whole are growing substantially. According to Statista.com, there will be almost 400 million viewers by the end of 2018. This number will only increase as games like Fortnite, which are sweeping the world right now, are spreading to casual and non-gamers.
With the swath of viewers, there will be many who attach to certain players or teams based on their viewing experiences and what games they like. While this is great, many people often never have an event close enough to them to see their favorite team or player perform in person. Thus, they watch online.
With the new franchising leagues, esports are following traditional sports. Many people forget that traditional sports did not start off with teams magically appearing in cities around the world all of a sudden. Instead, a relatively small amount of teams traveled and hosted events at venues where large numbers of people could gather. This mirrors how esports have been the last few years. Now, esports are moving onto the next stage of development with franchising.
With teams representing areas and cities, people will more likely gravitate towards them as their team. Again following the traditional sports model, this will help fan bases grow, allowing people to become more attached to their teams.
As more and more people watch esports, they will be enticed to at least look at their hometown teams which should, in turn, build fans in those areas.
As one could probably tell when reading this, franchising is a game changer. Like the NFL, NBA, and MLB, esports like League of Legends, NBA2k, and Overwatch are following in their predecessors’ footsteps. They are paving the way for other esports to jump on franchising as it offers stability and money.
Stability and massive amounts of money have always been what has kept esports from being taken seriously. There were relegations at such an early start for esports like League of Legends. This kept people and groups from feeling comfortable in investing. With franchising eliminating relegations, we saw an instant interest to the tune of up to $20 million in investments for spots in these leagues.
This is a much cheaper price than trying to buy an NBA franchise. Getting in on the ground level of anything this big is always more exciting.
With the money and stability comes the desire to make more money. Building an arena can definitely help in this area. The investment towards the future will pay off as they will be able to grow the fan base even more due to people finally being able to watch their city’s team in person.
“If you build it, they will come.”
This quote from the movie Field of Dreams, while it is about the traditional sport of baseball, applies to esports quite well.
Between other events, the fan bases, and the stability brought about by franchising, the next logical step is to start building esports arenas in cities. While there are some newer ones, like in Las Vegas and Arlington, there are plenty of teams and companies working out ways to create even more.
With the leagues that are franchising, there are even some cities that will already have a need for new arenas to host the multiple teams that are in them. You can check them out here.
All of these leagues will continue to grow and more esports will be franchising. Call of Duty announced their intentions to franchise, but not much more has come out since. With that, more cities will get involved and the need for arenas will increase.
Keep an eye out, esports and their arenas will be coming to a city near you.
Featured image courtesy of: Populous.com
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