Pokesports II competitive Pokemon logo

Pokésports II: Not Quite There, Not Farfetch’d

Segue, I Choose You

Last time we established the impressive growth of eSports along with the power of the Pokémon brand. This time we will cover what competitive Pokémon entails and how that translates into a successful eSports brand. Or does it?

Pokemon "Psyduck" holds heads in hands and shrugs.

Image courtesy of Game Freak

Pikachu, Team Rocket, and Ash’s inability to win anything of significance are common Pokémon themes. These themes however, have little in common with the world of Competitive Pokémon Battling. Trainers in the real world spend hours developing tricks and strategies using the hundreds of available Pokémon. Forming teams of six to compete in varying levels of Tournaments. From local Premier Challenges, to massive International Championships, Trainers battle each other for a chance to compete at the annual World Championship.

A Wild Pokémon Appears

Before a Trainer can even think about battling, they must decide which six Pokémon will be on their team. Teambuilding involves deciding stat spreads, natures, and abilities for each Pokémon along with the four attacks to be used in battle. This process is crucial to success as a Trainer. Once a match begins, the choices made during Teambuilding will effect the Trainers options in battle and can have a major impact on matchups.

Pokemon and Construction Workers gather together and grimace.

Image courtesy of Game Freak

While a critical part of competitive play, Teambuilding can also be long and tedious, involving countless in-game hours breeding Pokémon and practicing with different strategies. The tedious time investment Teambuilding requires is often cited as a major reason aspiring Trainers abandon Competitive Pokémon. Worst yet, Teambuilding provides no actual benefit to spectators since it all happens behind the scenes. In the end, many Trainers come away feeling the many hours spent breeding and leveling Pokémon is a needless time sink that prevents access to high level competitive play.

In all fairness, TPCI has slowly worked to make it easier to train competitive teams; slowly is the key word. Streamlining Teambuilding, or creating an independent system for tournament play is truly needed to help grow the competitive scene.

 

Double, What’s Doubles!?

Zebstrika smashes head into wall.

Image courtesy of Tumblr

While playing the games or watching the anime, you might think Pokémon battles were one on one matches. You would be wrong. All officially sanctioned Pokémon matches are in the Doubles format. A Trainer brings a team of six Pokémon and picks four at the start of each match. Each Trainer then sends two Pokémon at a time on to the field. For many fans this is a major shock compared to what they know and love from the series.

While this disconnect from the traditional series can be startling, it is not without it’s benefits. Double Battles provide a fast-paced style of gameplay compared to Singles matches. Many new strategies also become viable when there are two Pokémon on the field together. These factors help keep matches fresh and moving swiftly. Working to build awareness of just what Doubles is could help build fan acceptance through further ingraining them into the soul of the brand.

Another interesting change that could take place in competitive Doubles is the introduction of two Trainer teams. As it stands now, one Trainer controls both Pokémon on their side of the field. If, however, TPCI incorporated teams of two Trainers, each controlling their own Pokémon, we could see some new and interesting dynamics appear.

 

See You at VGC

Play Pokemon banner

Image courtesy of Play Pokemon

TPCI sanctioned Pokémon tournaments are referred to collectively as VGC. Given Pokémon’s place as a global brand, it is a surprise how few people are actually aware VGC exists. During the VGC season, Trainers collect points at Premier Challenges, Midseason Showdowns, Regional Championships, and International Championships. Collect 400 of these points by the end of the season and you will be invited to compete at the World Championship. The tournament structure is rather straightforward, but not without its flaws.

Tournaments can be plagued with poor organization and rule enforcement. Matches involve two Trainers sitting on either side of a table in front of their respective 3DS’s with a judge off to one side. Gameplay is then streamed from one of the Trainers so that spectators can join in on the action. As you can imagine, many of these things do not make for exciting television. Revamping how Pokémon tournaments work and what they have to offer is an absolute must. Especially considering the most successful sport in the world, the NFL, makes the majority of its revenue through TV and TV related contracts.

Team Rocket's James being showered in Gold Coins

Image courtesy of Game Freak

Worst yet is what is at stake for each Trainer. The prize money awarded at the end of each tournament is a sad fraction of what it should be. In an effort to grow the competitive side of the Pokémon franchise, wealth needs to be shared with Professional Trainers. If TPCI showed the willingness to invest into its own competitive scene, sponsors would react in kind. Regardless, $5,000 and $10,000 first place prizes for major international tournaments is really a shame. You can do better TPCI.

 

What You See is What You Get

Viewership, it all boils down to viewership. Sports and eSports live and die by the viewership numbers they bring in. This is a place where Pokémon has a built in advantage. Its exposure around the world and ability to resonate with all age ranges is a huge boon as an aspiring eSport. Combine that with Pokémon’s ability to merchandise means some serious revenue potential.

While Pokémon is not lacking fans, viewership is one of the weaker aspects of the competitive Pokémon scene. There is only one thing responsible for the lack of competitive viewership, get ready for it. Competitive Pokémon is boring to watch. That’s right, I love you TPCI but this is the major hurdle that stands between the niche that competitive Pokémon maintains, and the runaway success it could be. That is not to say boring matches can’t be fixed.

Changes to the way matches work, such as two Trainer teams and shorter turn timers, could serve to alter match dynamics. Ultimately though, new approaches to broadcasting the matches are needed most. Being a Turn-based Strategy Game at its core, creative methods for animating action between turns and capturing that with exciting camera angles and transitions would serve to keep momentum building throughout matches. Add on exciting commentary to complete the package.

Pokemon battle in an arena between Bisharp and Emboar.

Image courtesy of Bulbagarden

Ultimately TPCI should work to make watching a Pokémon match more like sitting in an arena and watching powerful monsters battle, and less like watching two Trainers take turns picking what to do from one trainers perspective. If a dynamic, and exciting broadcast of exciting Pokémon matches can be achieved, fans will watch. The rest will be history.

 

Wrap It Up Will You

A massive fanbase and established competitive scene puts Pokémon in a great position as a potential eSport. The ability to attract young new fans, as well as merchandise, invites lucrative sponsorship potential. With these things in mind, TPCI must make some changes.

Making these changes could lead to a formula of success only seen in the traditional sports world though. Capitalize on this, TPCI, and you could redefine sports for generations.

Until next time Trainers.

 

Missed the first issue? Check it out! Pokesports: Power of a Brand and One Fans Plea

 

You can ‘Like’ The Game Haus on Facebook and ‘Follow’ us on Twitter for more sports and esports articles written by other great TGH writers like Drew!

“From Our Haus to Yours”

Gary Oak driving away.

Image courtesy of Game Freak

Pokésports Crest

Pokésports: The Power of a Brand and One Fans Plea

The Year of eSports

One of the big showings this year at CES Conference is eSports. Being a relatively new phenomenon, eSports is experiencing a surge of growth. Reporting a 2016 revenue of 493 million dollars. On top of that analysts project annual revenue to surpass 1 billion dollars by 2019.

Customers enjoying food and eSports at Buffalo Wild Wings.

Image courtesy of youtube.com user sapphiRe

Furthermore, recent studies have shown eSports rise in popularity. Now they are rating as high as Baseball and Ice Hockey among American Millennial Males. Turner Broadcasting is even getting in on the action with ELEAGUE, a professional Counter-Strike: Global Offensive league. First being aired on TBS. Then picked up and shown in Buffalo Wild Wings throughout the United States.

Building a Brand

Half a billion dollars is still relatively small for a global industry. While poised for growth, eSports lacks a strong brand. That brings us to Pokémon. A 20 year old series revolving around Trainers capturing, raising, and battling monsters in the game world. Pokémon already has an existing competitive tournament series referred to as the Video Game Championships (VGC) with multiple tournaments each year culminating in a World Championship. However, Pokémon is generally not thought of as under the eSports umbrella. As an effect both Pokémon and eSports find themselves as somewhat of an odd couple. Both could benefit from being with the other, but neither will make a move.

The reason for the odd relationship between Pokémon and eSports comes down to marketing. The Pokémon Company International (TPCI) has not really worked to market the competitive aspect of the franchise. Even though Pokémon commands a massive following worldwide, competitive Pokémon still remains rather niche. While TPCI does little to nurture their growing competitive community.

Massive crowd cheering inside arena during Nintendo eSports tournament.

Image courtesy of Nintendo

Nintendo is showing signs of moving into eSports with the launch trailer debuting the new Nintendo Switch. The time has come for Nintendo, Game Freak, and TPCI to take a long and serious look at what they have with the Pokémon brand and its ability to translate into massive growth potential inside the eSports market. This would not only benefit the coffers of those companies, but serve as a springboard for the already fast growing eSport movement.

Perfect Match

The Pokémon brand carries a significant amount of weight. Generating 2.1 billion dollars annual revenue in 2015 and expected to report higher returns for 2016. Pokémon GO, an augmented reality game for Android and iPhone, launched in 2016. Going so far as to produce revenues of over 1 billion dollars in its first year. That’s right, a Free To Play app for smartphones generated double the revenue of the entire eSports industry, simply due to the Pokémon brand. Now consider an actual concerted effort to market Pokémon as the next big eSport.

I challenge you to imagine a world where Pokémon reaches its full potential as an eSport. A world where, just like football and basketball today, a kid can become a professional Trainer. Making a living mastering what is essentially a game of 3D chess, constructing teams out of 100’s of available Pokémon. The fanbase and brand power is undoubtedly there and I would hazard a guess that many corporations would get in bed with the Pokémon brand in the realm of sports. VGC Tournaments already look like what they show off in the Nintendo Switch trailer.

Large crowd gathers for competitive Pokémon tournament.

Image courtesy of Kotaku

This series I will dive into what it would take for Pokémon to become a respected eSports franchise, what that would look like, and the overall impact of such an event. Everything from the structure of the competitive community to the way matches are broadcast will be examined. With hope TPCI takes these points to heart and gifts the magic of Pokémon to future generations. A world of dreams and adventures with Pokémon awaits! Let’s go!

Opening scene from G1 Pokémon games.

Image courtesy of Game Freak

You can “Like” The Game Haus on Facebook and “Follow” us on Twitter for more sports and esports articles written by other great TGH writers like Drew!