Unicorns of Love entered the EU LCS in 2015

A brief, heart-breaking history of Unicorns of Love

With the 2017 EU LCS Regional Qualifiers finished, Europe has chosen three teams to represent them at the League of Legends World Championships, and the Unicorns of Love is not one of them. This seems to be their destiny. UOL is always good enough to be a contender, but never good enough to be the champion. They have always had a shot at Worlds, but never reached it. They have made it into the gauntlet thrice, and lost out all three times. Here is a brief look at how the Unicorns got here, and why it is so heart-breaking.

2015

Unicorns of Love qualified for the EU LCS in 2015

Image from LoL Esports Flickr

Unicorns of Love entered the LCS in 2015 by defeating Millenium in the 2015 Spring Promotion tournament. UOL was promoted, while Millenium was relegated. Their roster included Kiss “Vizicsacsi” Tamás top, Berk “Gilius” Demir jungle, Tristan “PowerOfEvil” Schrage mid, Pontus “Vardags” Dahlblom AD carry and Zdravets “Hylissang” Galabov support. After Millenium took a 2-0 lead, the Unicorns were able to reverse sweep the series, winning 3-2. This was the beginning of the Unicorns’ legacy as wildcards in the EU LCS.

Coming into the 2015 Spring Split, UOL replaced Gilius with a new jungler, Mateusz “Kikis” Szkudlarek. Kikis was known for his pocket picks in the jungle, such as Sion, Gnar or Shaco. In their debut split, UOL finished with a 9-9 record to secure fifth place and qualify for playoffs. PowerOfEvil was the only player in the league to be the weekly MVP more than once (weeks four and eight).

In Spring Playoffs, the Unicorns had to face fourth place, Gambit Gaming. UOL took them down 3-1, moving them into semifinals against number one seed SK Gaming. In a massive upset, UOL won that best-of-five 3-2. This win brought them to their first playoff finals within their first split, facing second seed Fnatic. The Unicorns took it all the way to five games, but fell short to finish in second place and tally 70 championship points.

UOL came into the 2015 Summer Split carrying momentum. They swapped Gilius back into the jungle role, while Kikis went to G2 (then Gamers2). In almost identical fashion, the Unicorns finished the split 9-9, but placed fourth. Gilius left the team going into playoffs, leaving Cho “H0R0” Jae-hwan as their starting jungler.

Summer Playoffs put UOL against Roccat first, who they defeated 3-2. The victory pushed them into an even tougher semifinals match-up versus an undefeated Fnatic. Getting skunked 3-0, UOL was forced into the third place match with H2K. A win here would send UOL to Worlds as Europe’s second seed, assuming Fnatic won in the finals. However, H2K crushed UOL in another 3-0, and Fnatic won the finals, sending UOL to their first EU LCS gauntlet.

Luckily, UOL’s 110 total championship points entitled them to a full bye in the Regional Qualifiers. Giants, Roccat and Origen would have to fight each other before meeting UOL in the final. Origen, a line-up that would go on to finish top four at the 2015 World Championships, made it to the gauntlet finals and took down UOL in a final 3-0. The Unicorns’ 2015 season would end there.

2016

Unicorns of Love replaced three starters for 2016

Image from LoL Esports Flickr

Coming into 2016, Unicorns of Love decided to replace three of their five starters. Danil “Diamondprox” Reshetnikov and Pierre “Steelback” Medjaldi signed as their jungler and AD carry, previously of Gambit. Hampus “Fox” Myhre stepped into the mid lane from SK Gaming. Vizicsacsi and Hylissang remained UOL’s top and support.

UOL went through the 2016 Spring Split like past splits. They finished with a 10-8 record, showing strength against teams below them and weakness against teams above them. Most of their problems revolved around the jungle position. Starting in week three, Diamondprox had to leave Europe, due to visa issues. UOL borrowed Millenium’s jungler, Charly “Djoko” Guillard, as a temporary replacement. In week four UOL brought in Rudy “Rudy” Beltran, an unknown player, who was replaced in week seven by ex-H2K Jean-Victor “Loulex” Burgevin. These jungle player rotations hindered UOL’s ability to compete against more stable rosters.

This inconsistency came to a head in the Spring Playoffs when fourth seed Origen defeated the Unicorns 3-0 in the quarterfinals. UOL’s split ended in fifth-sixth, granting only 10 championship points. It was a disappointing placement that demanded change for the Summer Split.

In the mid-season, Unicorns of Love brought in two Korean imports to play jungle and AD carry. Kang “Move” Min-su came into the EU LCS after most recently playing for Gravity in North America. Kim “Veritas” Kyoung-min had played for Vortex, a North American Challenger team. UOL also signed Fabian “Exileh” Schubert, a mid laner with history on several European Challenger teams. Riot also changed the EU LCS regular season to a best-of-two format.

These changes did not seem to affect Unicorns’ consistency much. If anything, it hindered their performance. UOL finished the regular season Summer Split in sixth place with a 6-5-7 record. This line-up was clearly better than tenth through seventh places, but also a step below first through fifth. The Unicorns would go into playoffs as underdogs.

Once there, UOL was able to take down third seed Giants 3-1. Moving into semifinals, UOL had to face an undefeated G2. The Unicorns lost 3-1, which sent them into their second third place match against H2K. Winning 3-1, H2K pushed UOL into the Regional Qualifiers for the second year in a row.

With only 50 championship points, Unicorns of Love found themselves in a difficult position. Giants, Fnatic and Splyce stood in their way of going to Worlds. UOL defeated Giants and Fnatic 3-0, propelling them forward into the gauntlet finals again. 2016 looked like UOL’s redemption. Sadly, Splyce took the series 3-2, keeping the Unicorns out of Worlds for another year.

2017

Unicorns of Love signed Xerxe and Samux for 2017

Image from LoL Esports Flickr

This third year has been Unicorns of Love’s third opportunity to go to Worlds. In an off-season full of roster swaps, UOL made some questionable changes. Bringing in European veterans in Spring 2016 did not bring the success they wanted. Korean imports in Summer 2016 was not fruitful, either. For Spring 2017, the Unicorns brought in two low-profile Europeans, Andrei “Xerxe” Dragomir and Samuel “Samux” Fernández Fort. Xerxe had played for Dark Passage in the TCL, but could not participate in the International Wildcard Qualifiers, due to his age. Samux had played once in the LCS in 2012, but was quickly relegated. He only played in the Challenger Series after that.

Riot further changed the EU LCS format to have two groups that play best-of-threes each week. This format seemed to suit UOL, as they finished the Spring Split in first place for Group B with an 11-2 record. Topping their group afforded UOL a first round bye in the playoffs. They were met by Group A’s second seed, Misfits, who the Unicorns defeated 3-1 to qualify for the finals. This was their first playoff finals over five EU LCS splits. They met defending champions G2 and lost 3-1. UOL was granted 70 championship points.

For the first time since entering the LCS, Unicorns of Love did not change their roster between splits. The team seemed confident coming into the Summer Split with Vizicsacsi, Xerxe, Exileh, Samux and Hylissang. But the summer regular season was slightly worse than spring, mostly due to problems surrounding Exileh and the mid lane. UOL put up a 9-4 record, placing second in Group B behind H2K, based on game score.

Quarterfinals did not look to be much of a problem, as the Unicorns would face Group A’s third seed, Misfits. Unfortunately, UOL could not take a single game, and lost 0-3, ending their playoff run earlier than expected. UOL’s 90 total championship points put them behind Misfits and Fnatic. Unicorns would go to their third straight regional gauntlet.

The Unicorns sat in the second notch of the Regional Qualifiers, after H2K versus Splyce, but before Fnatic. H2K took the victory over Splyce, which meant they could face UOL in a critical moment, once again. In a nail-biter series, H2K secured the 3-2 win, spoiling the Unicorns’ chances of representing Europe at Worlds this year.

2018

 

What will Unicorns of Love do in 2018?

Image from LoL Esports Flickr

What will Unicorns of Love do between now and the 2018 season? Every member of this roster has shown promise in 2017. Vizicsacsi and Hylissang have been with this team since their induction in 2015. Coach Fabian “Sheepy” Mallant and manager-mascot Romain Bigeard have been staples, as well. Xerxe and Samux have solidified themselves as LCS talents. Exileh may have had a rough Summer Split, but his high points are unquestionable.

Like splits past, Riot has already announced major changes to the EU LCS format for 2018. The LCS will be split into four domestic leagues with a greater league running parallel. UOL has claimed their slot in Berlin, as reported by ESPN, with Roccat and Schalke 04. The current two-group format has treated the Unicorns well during the regular season. Maybe this update will too.

Regardless, the pink-and-white have made their mark on the EU LCS since joining in 2015. Despite falling short of Worlds year after year, UOL has cemented itself as a top contender in the regular season, playoffs and the gauntlet. European teams fear this organization as a competitor, because they know that UOL is destined for greatness. 2015 may not have been their year. 2016 may have been rocky. 2017 may have been heart-breaking. But who knows what 2018 may bring? Will falling short remain Unicorns of Love’s legacy, or will Love finally conquer?


Featured Image: LoL Esports Flickr

Other Images: LoL Esports Flickr

Names, dates, etc.: Leaguepedia

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Romain Bigeard, manager of Unicorns of Love

Mascots in the LCS

As the world of esports grows, analysts, fans, and sponsors will be looking towards examples from traditional sports for inspiration. They will draw comparisons between the two to figure out where exactly esports are heading. Franchising in the LCS, for example, is one such move towards traditional sports, away from the relegation model League of Legends has become accustomed to.

A somewhat less important, yet interesting topic, is that of mascots. Do teams need mascots? Do mascots belong in the LCS? Will this be part of the scene in the near future? What would their purpose be?

Mascots in Traditional Sports

Philadelphia Phillies mascot, Phillie Phanatic

Philadelphia Phillies mascot, Phillie Phanatic

Mascots are generally symbolic representations of the teams they tout. From the Phillie Phanatic to Benny the Bull to Big Red, most sports teams have a mascot. These mascots are a physical representation of the team’s name or logo. They are responsible for hyping up the crowd throughout a competition, during slow times, scores, or wins.

It is commonplace for baseball, basketball, football, soccer, and hockey teams to have mascots. They are out in the crowd. Part of the live audience experience usually includes getting a hug from or pictures with the team mascot. They sign autographs, and they provide immense brand recognition.

Merchandising around mascots is prominent. Slapping the mascot’s picture or logo onto items makes them collectibles. For example, many NBA fans can recognize Boston Celtics merchandise if it features “Boston” in green letters, shamrocks, Lucky the Leprechaun, or some combination of the three.

Mascots in LCS

The closest example of a mascot in the LCS is Unicorns of Love’s manager, Romain Bigeard. He generally wears a unicorn costume and dyes his hair and beard bright pink to support the team as they compete. Romain is an iconic member of the Unicorns’ team and brand, instantly recognizable.

Romain Bigeard, manager of Unicorns of Love

courtesy of Riot esports

There are plenty of opportunities for other teams to create mascots. Between North America and Europe, there are Phoenixes (Phoenix1), Immortals, Foxes, Aliens (Dignitas), Horses (Team Liquid), Ninjas (G2), Rabbits, Cats (Roccat), Giants, and Snakes (Splyce). The other teams’ mascots would be less straightforward, but something like “TSM Titans,” or “Fnatic Falcons” could be a cool way to expand their brand. The mascot can also be incorporated into creating new logos, jerseys, champion skins, and collectible merchandise.

Mascots could also help solidify a team’s fanbase. Many LCS fans get attached to players, rather than the organizations they play for. And since so many players switch teams in between splits and in between seasons, organizations have a hard time keeping a consistent base. For example, Immortals probably gained some fans when they signed their most recent jungler, Joshua “Dardoch” Hartnett, and probably lost some fans when Kim “Reignover” Ui-jin left. Introducing a mascot onto the scene may be a small way to retain a fanbase by providing a consistent symbol to rally behind, rather than just a simple logo.

What Could Go Wrong?

Individuals who do not closely follow specific sports or teams may find mascots to be cheesy. It may seem immature to grow an attachment to some guy in a costume who peps people up at sporting events, like a Disney World character. Does esports really want to go there?

G2 esports fan with ninja logo mask

courtesy of Riot esports

Another consideration is the fact that League of Legends is a game packed with fantasy characters anyway. Would it make sense to introduce a G2 Samurai mascot onto the scene when similar characters already exist in the game? This could create some awkwardness or show that it is unnecessary for the LCS scene.

Cosplay, where fans dress in elaborate costumes of their favorite characters, is already a huge part of the competitive League of Legends experience. Bringing in mascots could be confusing or over-doing it. Cosplayers already act as League of Legends mascots, in a way.

cosplayers at EU LCS

courtesy of Riot esports

These mascots could also need to span over several esports. For example, Cloud9 has teams in League of Legends, Counter Strike, Hearthstone, Overwatch, Call of Duty, DOTA 2, and a few others. How can they create a mascot that makes sense in all of those venues? What if the organization has competitions for different games at the same time? Traditional sports do not run into this issue. Los Angeles is home to several sports teams, but they all have different mascots.

Conclusion

Mascots may not help a team win, and introducing them to the LCS scene may present some complications. But, overall, it could be an interesting experiment. Romain and the Unicorns of Love have proven that it can be done. Other LCS teams have straightforward opportunities to bring on their respective hype men.

A mascot could greatly help organizations solidify their brands by opening up new merchandising opportunities and retaining fans that may otherwise leave the team with a traded or lost player. Possibly the greatest gain from a mascot, though, is pure fun. Imagine the broadcast cutting to a video of a fox mascot hyping up the Echo Fox fans after Matthew “Akaadian” Higginbotham secures a First Blood. That could be pretty cool.


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