A Brand New Look
This series has sought to outline the viability of Pokémon as an eSport. Taking time to detail both the benefits from such a move, as well as the challenges the brand would face. Such things as game mechanics, tournament structure, and brand awareness have all been touched on. One major point, however, has not been sufficiently covered. Pokémon is a casual brand focused on children. Why would TPCI change that?
The Pokémon brand is indeed, at its core, focused on kids. The protagonist in the stories is always an adolescent, and growing, learning, and adapting to change are always major themes. Pokémon as a game is also indeed casual. The primary focus has always been on providing audiences with lots of marketable characters for them to become attached to. However, these two points do not detract from the ability for the Pokémon franchise to be a smash eSport success. To the contrary, they would in fact bolster Pokémon’s chances at eSports fame.
Kids Grow Up, Dreams Never Fade
Pokémon is not precluded from eSports simply because it targets children. Considering the fact that the Pokémon brand has existed successfully for 20 years now means that it has already penetrated multiple generations of people. This ability to connect with all generations is extremely important from a marketing perspective.
World-wide, one thing that ties almost all major sports franchises together is a shared passion by all ages. This was touched on briefly in issue three, though I think its importance cannot be understated. Basketball, Baseball, Field Hockey, and both types of football are all played extensively by children. Few kids actually go on to play these sports professionally. Most do carry on a passion for their sport and competition in general. This is generally then passed down to their children and the cycle repeats itself.
There is one potentially fatal difference. Successful, traditional sports are driven by the spirit of competition and the memories that are made. By comparison, Pokémon’s fate is tied to Nintendo’s handheld consoles. One misstep by Nintendo could cause tremendous damage to the Pokémon brand. If this where to happen, what recourse would TPCI be left with? To build their own console and strike off on their own? The most likely result is a decline in the value of the brand.
Casual Is Key To Success
Some decry Pokémon as being a casual game targeting a casual audience. Why would such a game chase eSports fame? I would suggest that time and time again, the company that provides the most casual solution generally dominates their market.
Massively Multiplayer Online Role Playing Games, or MMORPGs, are a perfect example. In the late 90’s the MMORPG market began to blossom. Games like Ultima Online. Everquest, and Final Fantasy XI, soon took center stage. Players were given incredible worlds to adventure with their friends in. Utilizing the power of the internet, this new genre of game started to command a very loyal following. MMORPGs were considered hardcore by their very nature. They took a large commitment in time and resources to accomplish anything. In fact, back then they were considered by many to be mainly for college kids and basement dwellers.
Everything changed when a little game called World of Warcraft was launched into the MMORPG market by Blizzard. Where successful subscription MMORPGs were lucky to have 500k subscribers in 2005, by 2010 WoW had rocketed to 12 Million subscribers. One thing drove WoW’s success, it focused its model on making MMORPGs more accessible to average people. Blizzard made MMORPGs casual. In doing so, they forever reshaped the MMORPG market.
The Choice Is Yours
In the end, TPCI really must decide what their goal for the franchise is. Maybe relying on Nintendo while pushing out marketable creatures for licensing revenue is what TPCI is content with. I would suggest this is an erroneous path.
Utilizing the growing eSports market to present an easy-to-access competitive product, wrapped in a Pokémon package, could provide a WoW-effect. Bringing in tons of new fans and changing eSports, and Pokémon, forever. Finally, no more would The Pokémon Company’s destiny be tied to Nintendo. In fact, at that point, TPCI could feasibly design their own system specifically to cater to competitive play. The only question is, does TPCI want to define an industry while taking back their destiny?
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