Why Big Baller Brand will be a Major Success

Following the worst game of his life and a slip up in the Big Baller Brand shoes, Lonzo Ball was heavily critiqued on social media, most notably by WNBA star Elena Delle Donne.

After receiving heavy backlash for the tweet, Delle Donne responded with how she likes Lonzo and would never root against him, but she is not a fan of the shoes. Is Delle Donne right? Should Lonzo have just followed the path of previous prospects and signed with a major shoe company? In most cases I would say yes, but when your father is a marketing genius, the Big Baller Brand makes perfect sense.

The Dude can play

A night after his disappointing debut, Lonzo Ball showed Laker Nation why he was selected second overall. On Saturday night, in front of the first-ever sold out crowd in Las Vegas Summer League history, Ball messed around and got a triple double. Unfortunately, his 11 points, 11 rebounds and 11 assists were not good enough for a Lakers win, as Boston picked up their second victory of the summer, winning 86-81.

Ol’ Triple Double Zo face! (BleacherReport)

Although Zo did not shoot particularly well, his flashy passes and playmaking abilities brought back memories of a young Magic Johnson. If you watched Saturday night’s contest, you realized a few things.

One, Lonzo Ball can play, and can dominate the game without scoring. Two, he is extremely entertaining to watch with his no-look passes and up-tempo style. Thirdly, the crowd went bananas whenever Lonzo did something even remotely cool with the ball.

Reminder: This was a game played on July 8, and means absolutely nothing, but fans still filled out the arena to see the face of BBB.

All in all, if you can play, and you’re on a big-market team like the Lakers, you will have no problem selling your own signature shoe. But why the high price?

There’s a reason for the $495 price tag on the ZO2’s

Right now, the five best-selling signature shoes are Lebron’s, Kyrie’s, Curry’s, KD’s and Harden’s. At retail price, none of these kicks costs more than $200, so why did the Ball family choose $495? One reason: You cannot go and get them in stores. Only a certain amount of ZO2’s were created. You cannot go into your local mall and grab a pair, which provides logic to the high price.

Some people might laugh at the lofty price, but for some reason, sneaker consumers are more attracted to the rarer, more expensive shoe. Marylouise Caldwell, an associate professor of marketing at the University of Sydney, explains that “People gravitate towards this kind of thing when they don’t have an affinity to more traditional tribes, such as professional groups, to give them status.” People become attached to a brand that is seen as high status throughout their peers.

Just take a look at outspoken music legend, and reality TV star, Kanye West. People line up for days to get their hands on Yeezy Boost 350’s. Like the ZO2’s, only a certain amount of Yeezy’s are made and released to the public. They will sell at stores for $260, and later on the internet for close to $2,000.

Why do people spend this type of money on shoes? To keep it simple, “It’s a way of proving they are a global citizen with their finger on the pulse”, Caldwell said. Because of its rareness, and meaning, people will flock to the ZO2’s, just like they do with the Yeezy’s. In fact, Kanye West and Lonzo’s father, LaVar, have more in common than you think.

LAVAR “THE GODFATHER OF BBB” BALL

The creator of Big Baller Brand, LaVar is arguably the most outspoken man in sports. Some may think he is absurd and disrespectful, mostly because he told FS1’s Kristine Leahy to “stay in yo lane” when she asked LaVar about shoe sales. But is there some weird intelligence behind this crazy man?

The more he talks, the more well-known he becomes. Love him or hate him, LaVar has gained insane popularity for himself, and his family, by talking crazy. All three of his sons (Lonzo, LiAngelo, LaMelo) have over one million followers on Instagram. LaVar was recently compared to the Kardashian’s after inking a reality TV show. You don’t just accidentally get compared to the most notable family in America. LaVar is playing all the pieces right, even from a business standpoint.

ZO2: SHO’TIME (sneakerfiles.com)

Using pre-orders to test the market is an intelligent strategy because it gives the brand a look at how many shoes they will need to produce, rather than committing to a high number to manufacture. Also, the shoes will not be available until around November. Lisa Delpy Neirotti, a professor at George Washington University, explains that “cutting pre-orders long before their November ship date allows the brand to control how much they must invest.”

All publicity is good publicity, and LaVar has made the most of the free marketing that he gets. He has given BBB an identity, which is crucial for a start-up company. You are not a big baller unless you rep the ZO2’s and BBB gear.

In a recent article with SLAM Online, LaVar took more of an inspirational approach to explaining the reasoning behind the BBB. He explained how the Ball family “just wants to inspire people and show them that there’s a different lane you can travel in. It’s OK to step out and do it another way. Only a select few will do it, but folks will start creating their own brands, like we’ve done with BBB, and more and more families will begin feeling comfortable with betting on themselves.”

LaVar and the Ball family are setting a precedent for upcoming prospects.

Of course, they have to “Ball”

The biggest factor in the company’s future, is Lonzo. If he plays well and makes the Lakers relevant again, the shoes will do great, and inspire upcoming athletes to go in their own direction.

(slamonline.com)

The other two B’s, LiAngelo, and LaMelo Ball, are following in the footsteps of Lonzo. LiAngelo, who this past year led all of California in high school scoring, is headed off to UCLA as a three-star recruit. “Gelo” is seen as the least talented in the trio of brothers but you may have heard of some other three-star recruits like Paul George, Steph Curry, and 2016-17 NBA MVP, Russell Westbrook.

The youngest, LaMelo, is currently the No. 1 point guard for the class of 2019.

A lot of pieces have to fall in place, but one thing is for sure: The Ball’s are entertaining and have the attention of millions.

Anytime someone does something new, people tend to freak out and react in a negative way. They said flicking a switch to activate light was crazy. They said putting wheels on metal and flying it in the sky was crazy. They said random people picking you up and dropping you off at destinations was crazy.

Creating your own brand, along with a $495 signature shoe before stepping on the court might be crazy, but it might also represent the future of the shoe business.

 

Featured image by Big Baller Brand

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3-on-3 Olympic Basketball

3-on-3 Olympic Basketball

The Olympics are always one of the most captivating sporting events in the world. World-class athletes compete for their name, honor, eternal glory and country. One of the reasons the Olympics are so special is because they take place every four years. There are a large majority people who think many of the events are old and outdated. The International Olympic Committee (IOC) has taken a major step in adapting the summer Olympics to grasp the attention of younger fans. The IOC has officially added 3-on-3 Olympic basketball as an event starting in 2020 in Tokyo, Japan. There are many questions as to how this will work and how players will be selected to participate. First, let’s take a look at the rules of this new event.

Rules

3-on-3 Olympic Basketball

(Photo Credit:http://sportsnewsireland.com)

All official rules for the event can be found here but these rules are the most notable.

First, the court will be 15 meters wide and 11 meters long but a traditional basketball court may be used as well.

Each team will consist of four players, three who play on the court and one available substitute.

The first possession of the game will be determined by a coin flip. Scoring will consist of traditional “playground” rules meaning anything inside the arc will count as one point and all “three pointers” will count as two points.

Teams can also score points from the free throw line. A team will enter the penalty after six team fouls and a player can not foul out.

The game will last 10 minutes unless a team reaches 21 points before time runs out. If the court has a shot clock then the team will have 12 seconds to shoot the ball.

Most of these rules are pretty common to anyone who has played pickup basketball games at a park or recreation center.

USA Selection

It is going to be challenging to predict how the USA Basketball Federation will select its players. Some speculate they will select college players but fans want to see the United State’s best basketball players playing in this event. NBA players have created massive buzz by playing pick up games during the NBA offseason and they have dominated them with spectacular plays.

Who wouldn’t want to see players like Kyrie Irving, Steph Curry, John Wall, Kevin Durant, Giannis Antetokounmpo and others play basketball with so much space?

Selecting the traditional basketball team is already difficult. There are so many great players in the NBA who don’t make the roster. The 3-on-3 roster will be made up of players who are capable of dominating with their iso skills. The team should consist of a dominant ball handler, an exception wing and a rebounding beast although there may be other strategies to assembling this team.

Possible USA Teams in 2020

Here are three possible combinations that could dominate for team USA in 2020.

Team 1:

3-on-3 Olympic Basketball

(Photo Credit: http://ftw.usatoday.com)

Kyrie Irving, PG, Cleveland Cavaliers: Kyrie will be 28 years old in 2020 and just entering his prime. This 3-on-3 competition is perfect for a player like Kyrie. He is one of the greatest ball handlers of all time and it is near impossible for anybody in the NBA to guard him one on one. In this competition, Kyrie would have so much space to cross up anybody the world can throw at him. Kyrie also can make the most insane layups through traffic so doing it with all this open space should be a piece of cake.

Kevin Durant, SF, Golden State Warriors: Age is important to look at for these events and Durant will be 31 at the time of the 2020 Olympics. He will still be one of the best scorers in the world. Pairing Durant with Kyrie would create nightmares for the rest of the world. Without adding the third player this team is already the best in the world. At 6-foot-10, Durant can shoot over anyone they put in front of him. He is a great ball-handler as well. If Kyrie can’t get to the rim during a game, Durant sure can but either way both of these players would be unstoppable.

Anthony Davis, PF, New Orleans Pelicans: Durant will be the old man compared to Anthony Davis. During the 2020 Olympics, Davis will be the ripe young age of 27. The Brow, as Davis is known, is already considered to be the next big superstar of the NBA. In his first five seasons, Davis has career averages of 22.4 points, 10.2 rebounds and 2.4 blocks per game. Davis is capable of doing anything on the court but in this competition, all he will need to do is defend and rebound.

Reserve

Kawhi Leonard, SF, San Antonio Spurs: Kawhi would be the clap god of this competition. His defense would shut down almost everyone in the world. In 2020, he will just begin to enter his prime at the age of 28. Kawhi has developed into a world-class player and if he continues to develop further, he may even become the best player in the world. It would be fun to see what other skills Leonard would display in this competition

Team 2:

3-on-3 Olympic Basketball

(Photo Credit: https://www.tumblr.com)

Steph Curry, PG, Golden State Warriors: The baby-faced assassin would be 32 at the time of the 2020 Olympics but shooting is the last thing to go for basketball players. Curry is one of the best dribblers in the world and with all the space in 3-on-3, he could pull jumpers from anywhere. If Kyrie didn’t want to play, Steph would be the next best option.

Jimmy Butler, SG, Chicago Bulls: Jimmy Buckets is one of the best two-way players in the NBA. His ability to defend one-on-one is top notch. Butler is known as a hard worker who does the right things. 3-on-3 would allow  Butler to showcase skills that most people don’t know he has. Jimmy Buckets would be a great option for the 3-on-3 Olympics.

Karl-Anthony Towns, C, Minnesota Timberwolves: Towns will be only 24 years old in 2020 for the Tokyo Olympics. There is a chance by that time Towns is a top three player in the world. This is why it will be hard for the committee to narrow it down to just four players. Towns was recently showing off impressive handles in a 3-on-3 tournament in Denmark. He is on his way to becoming a dominant player and would be awesome in this competition.

Reserve

Draymond Green, PF, Golden State Warriors: Draymond Green is passionate and emotional. His trash talk alone may destroy some of the competition. Draymond does it all on the court, he can pass, shoot, rebound and defend. Other basketball players seem to love playing with Draymond and this competition would be no different.

Team 3:

3-on-3 Olympic Basketball

(Photo Credit: http://fadeawayworld.com)

Lonzo Ball, PG, UCLA: A 6-foot-6 point guard who is on his way to superstardom. It is almost impossible to go a day without hearing about Lonzo Ball, his father or the rest of the Ball family. Ball is going to be a top three pick and a franchise centerpiece. His passing ability is phenomenal and he was a game changer for UCLA. In 2020, Ball is going to be just 22 years old and possibly one of the best point guards in the world. He would be a possible option when it is time to make this selection.

Gordon Hayward, SF, Utah Jazz: Gordon Hayward is one of the most underrated players in the NBA and was named to his first All-Star Game this season. Hayward averaged 21.9 points, 5.4 rebounds and 3.5 assists this season. He is a very skilled forward and would shine in this event.

DeMarcus Cousins, C, New Orleans Pelicans: Cousins is considered the best center in the NBA. He is able to handle the ball and shoot from anywhere on the court. Not many players in the world can defend him and defense becomes harder with more space. Cousins will be in contention for selection, but his bad reputation may be his Achilles heel.

Reserve

John Wall, PG, Washington Wizards: Everybody do the John Wall. Wall was so big at Kentucky he got his own song and is finally entering his prime in the NBA. He is one of the fastest point guards on the planet. Wall plays both sides of the ball extremely well and many NBA fans would love to see what he could do in this competition.

World’s Best Teams

Spain:

3-on-3 Olympic Basketball

(Photo Credit: http://www.nbapicshow.com)

Ricky Rubio, PG, Minnesota Timberwolves: Ricky Rubio is a talented passer who would be the pick for the Spanish national team. Rubio has experience in the NBA against the world’s best players and in this 3-on-3 tournament, he could hold his own.

Nikola Mirotic, PF, Chicago Bulls: In the 2014-2015 season, Nikola Mirotic finished second for rookie of the year behind Andrew Wiggins. Mirotic has a career average of 10.8 points and 5.3 rebounds per game. Just like Rubio, Mirotic has much needed NBA experience to compete at a high level and in 2020 will be in his prime.

Serge Ibaka, PF, Toronto Raptors: Serge Ibaka would be the rebounder and rim defender for the Spanish 3-on-3 national team. He has played Olympic basketball and plenty of other important NBA games in his career. The stage would not be too bright for him and he could help anchor Spain as one of the best teams in the world.

Greece:

Tyler Dorsey, PG, Oregon: Not many people know that Tyler Dorsey has played for the Greek national team. This past season he helped lead Oregon to the Final Four while averaging 14.6 points per game and shot 42.3 percent from the three-point line. Dorsey is going to be the best guard option for Greece.

Alex Antetokounmpo, F, Dominican High School: Alex Antentokounmpo is the youngest of all the Antentokounmpo brothers. He is just 15 years old but Milwaukee Bucks star Giannis Antentokounmpo says he is the best of all the Greek Freaks. Alex will be 18 years old in 2020 and if Giannis is right then he has to be one of the players chosen for the 3-on-3 team.

Giannis Antentokounmpo, SF, Milwaukee Bucks: The original Greek Freak is going to win a league MVP one day. His historic season put him on a list by himself of players who finished in the top 20 in the NBA with points, rebounds, assists, blocks and steals. Greece will have one of the best 3-on-3 teams solely because of Giannis. Greece will be exciting to watch in the 2020 Olympics.

Australia:

3-on-3 Olympic Basketball

(Photo Credit: https://clutchpoints.com)

Patty Mills, PG, San Antonio Spurs: Patty Mills is a backup point guard in the NBA but the best option for the Australian national team. Mills would provide tons of experience and leadership to the team along with solid outside shooting.

Dante Exum, PG, Utah Jazz: Dante Exum hasn’t quite lived up to the expectations he had when he was drafted fifth overall in the 2014 NBA Draft. That is mostly due to injury but as he gets older and healthier Exum should become a much better player. At 6-foot-6 Exum has excellent size as a guard and would be a superb option for the Austrailian national team.

Joe Ingles, SF, Utah Jazz: Ingles is a solid rotation player for the Jazz. He averaged 7.1 points, 3.2 rebounds and 1.2 assists per game last season. Ingles shot 44.1 percent from the arc this year as well. Australia wouldn’t have much size but lots of NBA experience to be competitive.

France:

Frank Ntilikina, PG, SIG Strasbourg: Frank Ntilikina is going to be a lottery pick in this year’s draft due to his amazing potential. At just 18 years old, he has been named the French League Best Young Player twice. Ntilikina is a pass first point guard with a high I.Q. He is going to be an exciting player and huge French star.

Nicolas Batum, SF, Charlotte Hornets: Batum is one of the best players from France. He is a good defender and like many international players has a lot of NBA experience. If France had to pick it’s best 3-on-3 Olympic team then Batum would be an easy pick.

Rudy Gobert, C, Utah Jazz: Rudy Gobert had somewhat of a breakout season. He is one of the best rim defenders in the world and a great rebounder as well. Gobert is the best French basketball player and for the 3-on-3 tournament, he would be a lock.

Canada:

3-on-3 Olympic Basketball

(Photo Credit: Sam Forencich/Getty Images)

Jamal Murray, PG, Denver Nuggets: Jamal Murray is a young, exciting Canadian player in the NBA. The Nuggets rookie was selected seventh overall in the 2016 NBA Draft. Murray started 10 games and averaged 9.9 points and 2.1 assists this season.

Andrew Wiggins, SF, Minnesota Timberwolves: Andrew Wiggins is expected to become the best Canadian basketball player ever. He would have to become better than Steve Nash to do so but the potential is there. Wiggins is super athletic and in a 3-on-3 tournament he could put on an exciting show. Andrew Wiggins would only be 25 years old in the Tokyo 2020 Olympics and still on the cusp of entering his prime.

Tristian Thompson, PF, Cleveland Cavaliers: Tristian Thompson is an NBA champion and one of the best offensive rebounders in the world. Canada would pick Thompson to be the big man on their 3-on-3 roster. He already has a role in which he isn’t expected to score so this would be a familiar and comfortable role on this team.

Conclusion

The 3-on-3 Olympic Basketball event could become one of the most popular Olympic events. Traditional basketball is already one of the most popular but the 3-on-3 format opens up the court and allows players to truly display some exceptional skills. The United States will have dozens of possibilities when forming the roster and no matter who they decide to select will be the favorites to win the gold. Countries like Canada, Spain, France and others will be extremely talented as well and could challenge the United States for 3-on-3 supremacy.

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