Team BOXR Signs Zhu: Melee Sponsorship More Than Just Results

Team Boxr, a team started by Counter Strike: Global Offensive commentator Mohan “launders” Govindasamy, signed Julian “Zhu” Zhu as the team’s first official signing, according to Jacob Wolf of ESPN Esports. Zhu has previously gone as a free agent to most tournaments in 2016.

Courtesy of twitter.com/botlaunders

Courtesy of twitter.com/botlaunders

Team BOXR’s owners, launders, has a unique perspective coming from the CS:GO community. The team based-shooter requires an entirely different mindset than a one-vs-one fighting game. He understands his audience and that signing players is not only about tournament performance.

Zhu is a longstanding member in the Melee community. He’s the victim in the most famous Melee video ever produced, “the wombo combo.” He also started SmashPractice, a Youtube series he produces with Charles “Cactuar” Meighen, as a way to teach players.

Launders, as a content creator himself, understands how important of an element that is when signing a player. Zhu is valuable both in and out of tournaments. The Melee streams still aren’t close to the level of League of Legends or CS:GO viewership, with Joseph “Mango” Marquez being the only consistent streamer to get large numbers.

 

You can ‘Like’ The Game Haus on Facebook and ‘Follow’ us on Twitter for more sports and esports articles from other great TGH writers along with Blake!

“From Our House to Yours”

You may also like

%d bloggers like this: